Nielsen reports high attrition rate at Twitter

by Michael J. Evans on April 29, 2009

in Twitter

More than 60 percent of Twitter users fail to return the following month, meaning the retention rate is a mere 40%, says Nielsen Online.

By comparison, Facebook and MySpace have retention rates of nearly 70%. “Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty,” David Martin, Nielsen Online’s vice president for primary research, said in a blog post on www.nielsen.com.

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