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Crowdsourcing – As cool as it sounds

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I read the book Crowdsourcing by Jeff Howe a few months ago, and I heartily recommend it.  The full title of the book is Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. Howe is a contributing editor at Wired magazine, and he gave some great examples of companies posting projects or problems on the Internet, with a reasonable monetary award being paid to the person who comes up with the best solution.  Thousands of people from all over the world enter some  of these competitions.  Large corporations have started using Crowdsourcing to find solutions that formerly eluded them altogether, or which would have cost them much more than the “award” ultimately paid to the winner of the Crowdsourcing contest.

I have just taken the Crowdsourcing plunge.  I mentioned in a previous post that I’m working with others to create a blatantly pro-consumer news site: ConsumerNews.com.  About 36 hours ago I posted a request for a logo on crowdSpring.com, a popular Crowdsourcing site that has lots of creative people such as web designers and graphics pros.  The results so far have been impressive.  The site lets me rate the submissions and provide comments or suggestions to the creative folks.  It also lets members of the public vote on which design they like the best.  At the end of a 4-7 day period (you pick the number of days), you choose the design you like best.  It’s not unusual for a project to receive more than 80 proposed designs.

If you have the time, head over to crowdSPRING.com and vote on which logo you like best for ConsumerNews.com.  You may even decide you would like to try a little Crowdsourcing with your next project.

About Michael J. Evans

Michael J. Evans is a personal injury lawyer who represents people with claims involving defective medicine or medical devices, other defective products that cause serious injury or death, and environmental cases. Evans also handles whistleblower lawsuits in which employees, or former employees, expose fraud or other illegal conduct by the corporation for which they work(ed), Evans organizes litigation groups of plaintiffs law firms to work with him on these cases nationwide. Evans uses social media, blogs, online video, mobile apps and traditional media to connect with clients, and help other prominent law firms connect with clients.. Evans is also an advocate for the rights of consumers. His primary areas of legal practice are mass torts, and advising law firms on the ethical rules and law governing legal marketing via the Internet and social media.

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