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Twitter

Social media has become “the next big thing” for those of us involved in Internet legal marketing. Because most attorneys are late adapters, there aren’t a lot of law firms getting clients from social media. When law firms do use social networks, it’s deemed worthy of a Wall Street Journal article. But I believe I can show you how attorneys can successfully use social media in a mass tort legal marketing campaign.

I’ve used the Internet for legal marketing in mass tort cases for over 10 years, and I’ve used online video as part of my legal marketing for 2 years. But I didn’t add Twitter and Facebook to my toolbox until the last year. It’s one thing to read books about social media marketing; it’s another to actually do it. Most of the really valuable experience I’ve gotten with social media has come in the last 7 weeks as I’ve blogged, Tweeted and used Facebook to interact with people about the Gulf oil spill.

To read this entire article, go to our Social Media Marketing for Mass Tort Attorneys page.

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Social media and the gulf oil spill

I’m writing this for people who may be interested in the use of social media to “cover” a disaster such as the Gulf oil spill. For those of you who tend to “bounce” from one website to another, here are links to the BP Oil News blog, BP Oil News Twitter feed, BP Oil News Facebook fan page, and BP Oil News Group discussed in this article.  Also, a warning: the next paragraph of this post contains a little personal history which some may find boring. For pure social media talk, skip to the third paragraph. [click to continue…]

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A lot of people are trying to integrate Twitter into their marketing efforts or political campaigns. But the question arises, what is the best strategy for using Twitter to influence people to buy your product or service, or vote for your candidate? The conventional wisdom about Twitter has been that the more followers a person has, the greater that person’s influence. This belief has been so entrenched that some companies reportedly pay $5,000 to $10,000 to people with large followings (50,000 followers or more) for each tweet that contains a link to the advertiser’s website (pay-per-tweet). But now there’s a new study that says a large following does not equate to large influence. Meeyoung Cha headed a team at the Max Planck Institute for Software Systems that studied 2 billion follow links among the 54 million Twitter users (“Tweeple” in Twitter parlance). The result is a study called “The Million Follower Fallacy.” [click to continue…]

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We’ve got 3 new posts at BPOilNews.com about the use of social media and crowdsourcing to empower the public to help with the oil spill at BP’s Deepwater Horizon oil rig in the Gulf. The Louisiana Governor’s Homeland Security Department has an active Twitter account (@GOHSEP)that is well-used, and the Louisiana Bucket Brigade is using crowdsourcing to map locations where oil has been observed. At BPOilNews, we were surprised to find ourselves crowdsourcing possible solutions for stopping the oil flow or limiting the damage to shorelines. [click to continue…]

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Nielsen reports high attrition rate at Twitter

by Michael J. Evans on April 29, 2009

in Twitter

More than 60 percent of Twitter users fail to return the following month, meaning the retention rate is a mere 40%, says Nielsen Online.

By comparison, Facebook and MySpace have retention rates of nearly 70%. “Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty,” David Martin, Nielsen Online’s vice president for primary research, said in a blog post on www.nielsen.com.

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Twitter was originally created as a way to keep in touch with friends by answering the question, “What are you doing?” Posts have to be 140 characters or less.  According to a January ABA Journal article, many blogging lawyers are now posting on Twitter as well.

Now comes an ABA Journal article reporting that Seattle personal injury lawyer Bill Marler will donate $25,000 to charity if he obtains 25,000 additional Twitter followers by the end of the month.  Apparently, Marler was insprired by Ashton Kutcher’s agreement to donate 10,000 malaia nets if he won a race with CNN to sign up one million Twitter followers.  Marler, who represents victims of food-borne illnesses, said his followers include “foodie-type people,” government health workers, journalists and other lawyers. He says doesn’t view the service as a way of generating clients, but he does see it as a way of communicating with government and media representatives interested in food-safety issues.

Marler says he’s a little surprised that the post hasn’t generated more followers.  Somehow, I’m not surprised that people aren’t falling all over themselves to sign up to follow the tweets of a health food lawyer.

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Should lawyers Twitter? For those who haven’t been keeping up with what’s going on in the “social media,” Twitter is what some call a micro-blog service that lets you post 140-character messages any time you feel like it. The Wall Street Journal’s technology blog Digits reported that Google’s Eric Schmidt referred to Twitter Tuesday as “a poor man’s email system.”

I’ve never thought anybody cared to know what I do all through the day, so I’ve never bothered to Twitter. Nevertheless, some marketing experts are now pushing everyone to Twitter, including lawyers. [click to continue…]

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