SearchEngineWatch.com is reporting that Google is sponsoring a contest with a grand prize of $25,000 of cable television advertising. Contestants create a 30 second or 60 second spot and upload it to the YouTube channel “TV for all contest.” You can even make the ad for free using SpotMixer.com. The deadline for submission is October 5, 2009. Viewers will vote, and 3 winners will be announced October 30, 2009.
This appears to be a good way for Google to call attention to the TV ad service it now offers through its AdWords program. A MediaPost article reports that Google has teamed with SpotMixer to allow advertisers to create video ads to be displayed on the Google Content Network. SpotMixer’s platform automatically converts an advertiser’s existing AdWords text ad into a tailored video ad within the advertiser’s AdWords account. Earlier this year, SpotMixer launched a self-serve video ad creation service for Google AdWords customers to produce and distribute cable TV ads via Google TV Ads.
Lawyers who have been tempted to dip their toes into the TV advertising pool now have a way of giving it a try on a limited budget. But the chance of a lawyer ad winning the $25,000 grand prize? I’m pretty skeptical about that.
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