How Attorneys Can Build Trust Using Social Media (No, It’s Not Another Lawyer Joke)
Business information publisher eMarketer just published a survey examining the factors that create trust on the part of social media users. Although the survey didn’t deal specifically with online legal marketing, I believe there are some insights that can be useful to social-media savvy lawyers. I’ll share my attorney-specific ideas near the end of this post.
First, here’s an interesting chart ranking the trustworthiness of 10 sources of social media information:
From www.eMarketer.com
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Social media has become “the next big thing” for those of us involved in Internet legal marketing. Because most attorneys are late adapters, there aren’t a lot of law firms getting clients from social media. When law firms do use social networks, it’s deemed worthy of a Wall Street Journal article. But I believe I can show you how attorneys can successfully use social media in a mass tort legal marketing campaign.
I’ve used the Internet for legal marketing in mass tort cases for over 10 years, and I’ve used online video as part of my legal marketing for 2 years. But I didn’t add Twitter and Facebook to my toolbox until the last year. It’s one thing to read books about social media marketing; it’s another to actually do it. Most of the really valuable experience I’ve gotten with social media has come in the last 7 weeks as I’ve blogged, Tweeted and used Facebook to interact with people about the Gulf oil spill.
To read this entire article, go to our Social Media Marketing for Mass Tort Attorneys page.
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