I’ve written before that attorneys who market over the Internet can gain a huge advantage from the use of well-optimized video. As I mentioned in a post on the “Easiest way to a First Page Rank on Google“, Forrester Research has performed tests that show a video is 50 times more likely to be found on the first page of Google than a text page.
This has been consistently borne out in my own use of video in online legal marketing. I’m involved in a project with other lawyers to represent victims of Yamaha Rhino rollovers. We’ve posted two videos in connection with the project. According to recent Wordtracker reports, the search term “Yamaha Rhino recall” is by far the most frequently searched term associated with Yamaha Rhinos. I ran a Google search for “Yamaha Rhino recall” on October 7, 2009, and our two videos appeared in the top five results on Google’s first page.
Here’s a screenshot:
First page of a 10-7-09 Google search for "Yamaha Rhino recall"
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What can we do together? Since 1999 I've been using the Internet, websites, blogs, online video, Twitter and other social media to help thousands of injured people find great lawyers. We've organized national networks of lawyers in over forty states to take on Pfizer, Bayer, Yamaha and other multinational corporations. We've put consumers on a level playing field, and had fun doing it. If you're a great lawyer looking for more clients, contact me and let's see what we can do together.
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