A site named ask in wiki claims to have a list of the top 777 paying keywords from 2008. I don’t know if it’s accurate, but if it is, it’s interesting to see how many of the top keywords are related to personal-injury litigation. Mesothelioma lawsuits are especially sought-after, with bids starting at more than $85.00. [Read more...]
Should lawyers use Pay-Per-Click marketing?
March 9, 2009 By
I just saw an interesting article at Law.com asking whether pay-per-click advertising is worth it for small law firms. The article interviewed Miles Cooper, Managing Attorney of the Veen Firm in San Francisco. He said their firm had always relied on a steady diet of attorney referrals and what Cooper refers to as “cold calls.” I suppose Cooper was referring to potential clients calling the firm, even though I always thought of (and Wikipedia defines) cold calling as the process of approaching prospective customers or clients. Anyway, about a year ago the firm noticed a drop-off in “cold calls,” leading the firm to begin a pay-per-click ad campaign this January. “It was a philosophical jump for us,” Cooper said. “We thought of ourselves as one of the more prominent firms in the city, not a 1-800 ambulance firm. … But we need to make sure that our names are out there.” [Read more...]
