Michael J. Evans: Law + Technology
How lawyers can use technology to attract clients, be more effective, make more money, and have more fun.
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An Online Media Daily article reports that Google’s top-priced AdWord in 2008 was “mesothelioma” costing $99.44 per click. The article cites AdGooroo’s Search Engine Advertising Update: Q309. According to the same report, “mesothelioma” was also Yahoo’s top-priced word, at $60.68 per click. Rich Stokes, founder and CEO of AdGooroo, couldn’t say how many times the top keywords were clicked on each month.
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A site named ask in wiki claims to have a list of the top 777 paying keywords from 2008. I don’t know if it’s accurate, but if it is, it’s interesting to see how many of the top keywords are related to personal-injury litigation. Mesothelioma lawsuits are especially sought-after, with bids starting at more than $85.00. [click to continue…]
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