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	<title>Michael J. Evans:  Law + Technology + Marketing &#187; legal marketing</title>
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	<description>How lawyers can use the Internet, social media, online video, and technology to attract clients, be more effective, make more money, and have more fun.</description>
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		<title>4 Tips for Attorneys to Build Trust Using Social Media Marketing</title>
		<link>http://www.mjevans.com/online-legal-marketing/4-tips-for-attorneys-to-build-trust-using-social-media-marketing</link>
		<comments>http://www.mjevans.com/online-legal-marketing/4-tips-for-attorneys-to-build-trust-using-social-media-marketing#comments</comments>
		<pubDate>Tue, 17 Aug 2010 08:35:05 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[attorney video]]></category>
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		<category><![CDATA[Facebook attorney]]></category>
		<category><![CDATA[Internet attorney marketing]]></category>
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		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[legal social media]]></category>
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		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[personal injury attorney]]></category>
		<category><![CDATA[Social media]]></category>
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		<category><![CDATA[social media for attorneys]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Twitter]]></category>
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		<guid isPermaLink="false">http://www.mjevans.com/?p=1296</guid>
		<description><![CDATA[How Attorneys Can Build Trust Using Social Media (No, It&#8217;s Not Another Lawyer Joke) Business information publisher eMarketer just published a survey examining the factors that create trust on the part of social media users. Although the survey didn&#8217;t deal specifically with online legal marketing, I believe there are some insights that can be useful to [...]]]></description>
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		<title>How Attorneys Can Use Social Media Marketing for Mass Torts</title>
		<link>http://www.mjevans.com/social-networks/how-attorneys-can-use-social-media-marketing-for-mass-torts</link>
		<comments>http://www.mjevans.com/social-networks/how-attorneys-can-use-social-media-marketing-for-mass-torts#comments</comments>
		<pubDate>Tue, 22 Jun 2010 16:42:10 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mass Torts and the Internet]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[attorney]]></category>
		<category><![CDATA[Attorney advertising]]></category>
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		<category><![CDATA[BP oil spill]]></category>
		<category><![CDATA[Gulf Oil Spill]]></category>
		<category><![CDATA[lawyer]]></category>
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		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[Mass torts]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Social media]]></category>
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		<category><![CDATA[social media marketing]]></category>
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		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=1206</guid>
		<description><![CDATA[Social media has become “the next big thing” for those of us involved in Internet legal marketing. Because most attorneys are late adapters, there aren’t a lot of law firms getting clients from social media. When law firms do use social networks, it’s deemed worthy of a Wall Street Journal article. But I believe I [...]]]></description>
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		<title>Online video is taking no prisoners (updated)</title>
		<link>http://www.mjevans.com/miscellaneous/online-video-is-taking-no-prisoners</link>
		<comments>http://www.mjevans.com/miscellaneous/online-video-is-taking-no-prisoners#comments</comments>
		<pubDate>Fri, 16 Apr 2010 03:52:51 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Attorney advertising]]></category>
		<category><![CDATA[attorney videos]]></category>
		<category><![CDATA[lawyer videos]]></category>
		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[video prodction]]></category>
		<category><![CDATA[Yamaha rhino]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=758</guid>
		<description><![CDATA[I just drove past a Blockbuster Video store with a big &#8220;Closing&#8221; sign across the front. It reminded me of the time I was in San Francisco and I noticed the Virgin Records store in Union Square was going out of business.  Across the street was an Apple store with long lines of customers waiting [...]]]></description>
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		<title>Google CEO Schmidt bullish on mobile ads</title>
		<link>http://www.mjevans.com/google/google-adwords/google-ceo-schmidt-bullish-on-mobile-ads</link>
		<comments>http://www.mjevans.com/google/google-adwords/google-ceo-schmidt-bullish-on-mobile-ads#comments</comments>
		<pubDate>Thu, 05 Mar 2009 15:00:23 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Advertising on Mobile Devices]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[iPhones and Mobile Apps]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[iPhone apps]]></category>
		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[mobile ads]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=151</guid>
		<description><![CDATA[In an interview yesterday with CNBC&#8217;s Bill Griffeth and New York Times reporter Andrew Ross, Google&#8217;s CEO said  he&#8217;s bullish on mobile advertising&#8211;suggesting the medium can target consumers more easily. That&#8217;s really not surprising, considering Google&#8217;s December 8, 2008 announcement of a new option that allows AdWords advertisers to show desktop text and image ads [...]]]></description>
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		<title>Two-thirds of prospective clients reportedly begin their search online.</title>
		<link>http://www.mjevans.com/google/two-thirds-of-prospective-clients-begin-their-search-online</link>
		<comments>http://www.mjevans.com/google/two-thirds-of-prospective-clients-begin-their-search-online#comments</comments>
		<pubDate>Tue, 17 Feb 2009 21:01:44 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google SEO]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[attorneys]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=66</guid>
		<description><![CDATA[According to a February 16, 2009 LawyersUSAonline.com article, almost two-thirds of potential clients begin their search for a lawyer online. The article doesn&#8217;t cite the source for that statistic, but even without a source, I&#8217;m convinced that many (if not most) clients begin their search for a lawyer online. One subscription service that provides keyword [...]]]></description>
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