How Attorneys Can Build Trust Using Social Media (No, It’s Not Another Lawyer Joke)
Business information publisher eMarketer just published a survey examining the factors that create trust on the part of social media users. Although the survey didn’t deal specifically with online legal marketing, I believe there are some insights that can be useful to social-media savvy lawyers. I’ll share my attorney-specific ideas near the end of this post.
First, here’s an interesting chart ranking the trustworthiness of 10 sources of social media information:
From www.eMarketer.com
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Social media has become “the next big thing” for those of us involved in Internet legal marketing. Because most attorneys are late adapters, there aren’t a lot of law firms getting clients from social media. When law firms do use social networks, it’s deemed worthy of a Wall Street Journal article. But I believe I can show you how attorneys can successfully use social media in a mass tort legal marketing campaign.
I’ve used the Internet for legal marketing in mass tort cases for over 10 years, and I’ve used online video as part of my legal marketing for 2 years. But I didn’t add Twitter and Facebook to my toolbox until the last year. It’s one thing to read books about social media marketing; it’s another to actually do it. Most of the really valuable experience I’ve gotten with social media has come in the last 7 weeks as I’ve blogged, Tweeted and used Facebook to interact with people about the Gulf oil spill.
To read this entire article, go to our Social Media Marketing for Mass Tort Attorneys page.
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In an interview yesterday with CNBC’s Bill Griffeth and New York Times reporter Andrew Ross, Google’s CEO said he’s bullish on mobile advertising–suggesting the medium can target consumers more easily. That’s really not surprising, considering Google’s December 8, 2008 announcement of a new option that allows AdWords advertisers to show desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. With more powerful browsers on mobile devices such as iPhones and Blackberrys, people are using cell phones for more than voice communication and email these days, and the trend is certain to grow.
In the interview yesterday, Google’s CEO said of mobile ads, “They should be worth more, advertisers should be willing to pay more, and there should be greater conversions, which is ultimately what advertising is about,” he said.
I agree. That’s what led me some time ago to stock up on a variety of legal-related .mobi (for “mobile”) domain names. All of my .mobi names are suitable for mobile websites, but a few are perfect for development as iPhone apps. Google announced in December 2008 that users had already downloaded 3 million iPhone apps, and that number continues to grow.
If you’re a lawyer, legal marketer or iPhone application developer interested in developing iPhone apps or mobile sites targeted at lawyer advertising, feel free to contact me to discuss development and/or advertising possibilities.
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According to a February 16, 2009 LawyersUSAonline.com article, almost two-thirds of potential clients begin their search for a lawyer online. The article doesn’t cite the source for that statistic, but even without a source, I’m convinced that many (if not most) clients begin their search for a lawyer online. One subscription service that provides keyword information (and which shall remain nameless here) says that the top 300 searches for the terms “lawyer” or “attorney” generate over 46,000 searches per day. I’m convinced the number would be even higher if you could capture all attorney/lawyer searches (the subscription service I used stopped at 300 searches for “lawyer” and 300 searches for “attorney”). The point of all this is that lawyers, even sole practitioners, need websites. [click to continue…]
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What can we do together? Since 1999 I've been using the Internet, websites, blogs, online video, Twitter and other social media to help thousands of injured people find great lawyers. We've organized national networks of lawyers in over forty states to take on Pfizer, Bayer, Yamaha and other multinational corporations. We've put consumers on a level playing field, and had fun doing it. If you're a great lawyer looking for more clients, contact me and let's see what we can do together.
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