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Lawyers can’t be Luddites, ABA House of Delegates says

Are you a Luddite? Are your law partners Luddites? If so, the ABA House of Delegates just fired a warning shot across your bow.

Let’s first start with the definition of Luddite, a term with which some are unfamiliar.

Cultural Dictionary

Luddites  [lud-eyets)] (noun)

Opponents of the introduction of labor-saving machinery. The original Luddites, followers of a legendary Ned Ludd, were British laborers of the early nineteenth century who smashed textile-making machines that threatened their jobs.

Note : Contemporary opponents of technological change are sometimes called Luddites.

About six months ago I wrote a post titled “Are most lawyers Luddites?” It looks as if some members of the ABA House of Delegates have been asking the same question. [Read more…]

Are most lawyers Luddites?

When it comes to technology, I’ve heard it said that most lawyers are Luddites. In case you’re not familiar with the term, here’s a brief description of Luddites from Wikipedia.com:

The Luddites were a social movement of 19th-century English textile artisans who protested against the changes produced by the Industrial Revolution, which they felt were leaving them without work and changing their way of life.

If you look at surveys of law firms and their adoption of new technology and marketing methods, such as social media, you’ll see that a good argument can be made that most lawyers are in fact Luddites.

I’ve also heard it said that most lawyers can also be called laggards when it comes to both technology and marketing. The term “laggards” comes from the technology adoption lifecycle, which is a sociological model devised by professors at Iowa State University. The professors devised the model to predict how fast farmers would convert from using regular corn to hybrid corn. But the model is most frequently used to refer to the way consumers adopt new technologies. [Read more…]

Social Media For Law Firms Engaged in Mass Tort Legal Marketing

Social Media for Law Firms

Social media has become “the next big thing” for those of us involved in Internet legal marketing. Because most attorneys are late adapters, there aren’t a lot of law firms getting clients from social media. When law firms do use social networks, it’s deemed worthy of a Wall Street Journal article. But I believe I can show you how social media for law firms can be used in a mass tort marketing campaign.

I’ve used the Internet for legal marketing in mass tort cases for over 10 years, and I’ve used online video as part of my legal marketing for 2 years. But I didn’t add Twitter and Facebook to my toolbox until the last year. It’s one thing to read books about social media marketing; it’s another to actually do it. Most of the really valuable experience I’ve gotten with social media has come in the last 7 weeks as I’ve blogged, Tweeted and used Facebook to interact with people about the Gulf oil spill.

To read this entire article, go to our Social Media Marketing for Mass Tort Attorneys page.

Should lawyers switch from PCs to Macs?

I’ll begin this post by admitting I’m a Mac addict. I switched to a Macbook Pro as my primary computer over a year ago, and I hope I never have to use a PC again. The best thing about my Mac is that 99% of the time it just works. The long hours I used to spend on the phone with tech support have been eliminated. [Read more…]

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