Much has been written about the best blogging/content management systems for search engine optimization (SEO). For over a year I have been using WordPress and the Thesis theme for various websites, and I’ve found it to be very easy to use for SEO. And you don’t have to sacrifice in terms of style. The Wall Street Journal Law Blog and WSJ Magazine, plus a lot of other top-flight sites, use WordPress. The fact that my sites aren’t any prettier is a reflection of my desire to control my own work, and my lack of skill as a designer. But even for a design-challenged lawyer, I can publish a decent-looking website in a matter of hours. And the Thesis theme is designed from the start for SEO. [Read more…]
The Wisconsin Bar recently published an interesting article with 10 Internet marketing tips for new, small law firms.Â While the article is sometimes short on specifics about implementing its suggestions, it is a very good beginning point for lawyers without experience in online legal marketing.Â I’m just going to list the 10 headings here without the full text of the article; you can read the full article here.Â I’m going to add some explanations/suggestions based on my own experience.
- Advertise Online.
- Invest in a professionally designed and developed web site.
- â€œConsumerizeâ€ your web site.
- Incorporate video on your site.Â [The articles suggests that you “Develop an introductory video of the managing partner that showcases personality as well as expertise. Post the video on the web (and YouTube) and even consider a TV spot down the road.”Â My caveat, if the managing partner doesn’t come across well on video, do not use the managing partner.Â Use the lawyer who looks best and comes across as most genuine on video.Â If you have to, and your bar regs permit it, hire a professional before you put up a video with a white-faced, stuttering managing partner.Â Also, if you can afford it, spend the money to shoot a professional video.Â You don’t have to spend a fortune to hire a pro, and the results will be worth the money.Â Â For ideas about using video that aren’t limited to interviews with your managing partner, see my post “Use online video to do things you can’t do on TV.”]
I just saw an interesting article at Law.com asking whether pay-per-click advertising is worth it for small law firms. The article interviewed Miles Cooper, Managing Attorney of the Veen Firm in San Francisco. He said their firm had always relied on a steady diet of attorney referrals and what Cooper refers to as “cold calls.” I suppose Cooper was referring to potential clients calling the firm, even though I always thought of (and Wikipedia defines) cold calling as the process of approaching prospective customers or clients. Anyway, about a year ago the firm noticed a drop-off in “cold calls,” leading the firm to begin a pay-per-click ad campaign this January. “It was a philosophical jump for us,” Cooper said. “We thought of ourselves as one of the more prominent firms in the city, not a 1-800 ambulance firm. … But we need to make sure that our names are out there.” [Read more…]