Online legal marketing by consumer lawyers apparently shocks Big Business. Big Business has funded a study about legal marketing on the Internet that’s actually pretty interesting to read.
Would you believe that law firms which represent consumers will spend over $50 million on Google keyword advertising in 2012? That’s the estimate in a 38-page study, The Plaintiffs’ Bar Goes Digital. The study was just released by the Institute for Legal Reform, a front-group for the U.S. Chamber of Commerce.
Multinational corporations have been waging war on consumers’ legal rights by spending millions lobbying in Washington, D.C. and every state capitol. They also have spent the past twenty years or more funding so-called “tort reform” publicity campaigns with millions spent to limit individuals’ legal rights.
Don’t consumer lawyers have the same right as Big Business to communicate directly to the public?
Both consumer lawyers and legal marketers will find lots of interesting nuggets in the study. The study, which is based on its own “estimates,’ say the biggest law firm spending money on Google keywords is Danziger & De Llan. The Institute suggests that the Danziger firm will spend over $16 million on Google keywords. This easily beats spender number 2, The Sokolove Firm, which will spend a little over $6 million according to Institute estimates. [Read more…]