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New websites and social media sites launched

I’ve written so much lately about marketing that, as I posted a few days ago, I’ve started a new attorney marketing site. After launching the new website, I also created an Attorney Marketing Facebook Page to go with the website.

On the new attorney marketing blog, I’ve got two special pages I want to mention here. One is an opportunity for mass tort marketing. The other is an opportunity for Social Security Disability Attorney marketing.

I’m also launching a website that tries to answer the question: “What is transvaginal mesh?” The site offers a lot of information to women and their family members about the terrible complications from the use of surgical mesh to repair pelvic organ prolapse, and provide a way for these people to obtain a free transvaginal mesh case review.

Don’t expect this site to be abandoned, but look for new marketing articles to be posted on the site.

The Actos Lawsuit website and Actos Lawsuit Help Page on Facebook are still active, and I invite you to visit those. Also, I still believe strongly that an Actos recall is overdue. If you haven’t done so, please “Like” our Recall Actos Facebook Page and visit our Actos recall and Recall Actos websites.

Do NOT Get Involved In Community Service If Your Heart Isn’t In It

The indented part of this post contains information  taken verbatim from the monthly newsletter of Harlan Schillinger, Vice President/Director of Legal Marketing for Network Affiliates, Inc. I’m sharing it here, with Harlan’s permission, because he makes some great points I want to share with you.

Although people go to law school for a variety of reasons, I believe most lawyers who represent consumers, families and small businesses became lawyers because they genuinely wanted to help people. Harlan Schillinger of Network Affiliates, a legal marketing firm, “get’s it.” This article reminds us that being a lawyer is about more than merely making money (although Harlan can help you do that, too).

Here’s Harlan’s newsletter from today (full disclosure, this is not an affiliate-link post, I am not being compensated for the post, and I don’t have a financial interest in  Network Affiliates). I just thought Harlan’s advice was too good not to share.):

Do NOT Get Involved In Community Service If Your Heart Isn’t In It

Community service is a great activity to participate in for many people and businesses. The difference between a business being involved in community service and a person engaging in community service is that a person will very rarely become involved in community service without having a passion for the cause. Businesses shouldn’t engage in community service unless the people representing the business have that same passion.

Community Service Won’t Build Your Business

While stating that community service won’t help you build your business seems contradictory to our position on community service, it actually makes perfect sense. The act of performing community service isn’t what helps your law firm when your firm volunteers its time. People gravitate towards the thought behind your firm volunteering, not the volunteering itself. Community service is an expression of the values your firm holds. The act of getting out in the community and helping out is merely a demonstration of what is important to your firm. But without having the underlying values that support your community service efforts, what is your firm actually doing?

Your Firm Has to Walk the Walk

If your firm does engage in community service without caring about the cause, people will see right through it. People will be able to tell if your brand cares about the cause based on your firm’s interest level at the events. If people see members of your firm in a general state of malaise and disinterest, it reflects poorly upon your brand. In fact, performing community service without caring about the cause you are volunteering for can actually have a negative impact on your firm’s brand. People will not want to do business with a firm that makes a mockery out of community service and sees the community as a means to an end. Your firm has to “walk the walk” when it comes to community service. If your firm doesn’t actually believe in community service, it will be painfully clear to others and people will not want to bring cases to your law firm. [Read more…]

Social Media For Law Firms Engaged in Mass Tort Legal Marketing

Social Media for Law Firms

Social media has become “the next big thing” for those of us involved in Internet legal marketing. Because most attorneys are late adapters, there aren’t a lot of law firms getting clients from social media. When law firms do use social networks, it’s deemed worthy of a Wall Street Journal article. But I believe I can show you how social media for law firms can be used in a mass tort marketing campaign.

I’ve used the Internet for legal marketing in mass tort cases for over 10 years, and I’ve used online video as part of my legal marketing for 2 years. But I didn’t add Twitter and Facebook to my toolbox until the last year. It’s one thing to read books about social media marketing; it’s another to actually do it. Most of the really valuable experience I’ve gotten with social media has come in the last 7 weeks as I’ve blogged, Tweeted and used Facebook to interact with people about the Gulf oil spill.

To read this entire article, go to our Social Media Marketing for Mass Tort Attorneys page.

Attorney Advertising

No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers. The hiring of a law firm is a serious decision that should not be based on advertising alone.