The FTC finally got around to issuing guidelines for bloggers and “guerrilla marketers” who hype products in exchange for products or money. If you have the time and interest, or if you need something to read before going to sleep, check out the 81-page- long Text of the Federal Register Notice.
Adweek notes: “The FTC chose not to make a distinction between professional bloggers and amateurs. It also does not differentiate between paying cash and providing product samples. Violators face fines of up to $11,000 per infraction.”
Tagged as:
Blog for pay,
blogs,
FTC,
FTC blogger rule,
Social media
Today I attended the first day of WordCamp Birmingham, a gathering of WordPress bloggers and developers. There were some very informative sessions. The highllight of the event was a “WordPress Town Hall Meeting” presided over by Matt Mullenweg, the founding developer of WordPress. Matt, who has a great sense of humor and is very entertaining, spent over an hour answering questions and giving tiny hints about things that might be in the works for the next version of WordPress.
I came away from the session more convinced than ever that lawyers who blog can’t go wrong choosing WordPress as their blogging platform. It’s very easy-to-use, and although I’ve not tried to promote this particular blog, I’ve used it on some other sites and found it to be very SEO-friendly.
Tagged as:
blogging,
blogs,
Matt Mullenweg,
WordPress