How Attorneys Can Build Trust Using Social Media (No, It’s Not Another Lawyer Joke)
Business information publisher eMarketer just published a survey examining the factors that create trust on the part of social media users. Although the survey didn’t deal specifically with online legal marketing, I believe there are some insights that can be useful to social-media savvy lawyers. I’ll share my attorney-specific ideas near the end of this post.
First, here’s an interesting chart ranking the trustworthiness of 10 sources of social media information:
From www.eMarketer.com
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The FTC finally got around to issuing guidelines for bloggers and “guerrilla marketers” who hype products in exchange for products or money. If you have the time and interest, or if you need something to read before going to sleep, check out the 81-page- long Text of the Federal Register Notice.
Adweek notes: “The FTC chose not to make a distinction between professional bloggers and amateurs. It also does not differentiate between paying cash and providing product samples. Violators face fines of up to $11,000 per infraction.”
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Today I attended the first day of WordCamp Birmingham, a gathering of WordPress bloggers and developers. There were some very informative sessions. The highllight of the event was a “WordPress Town Hall Meeting” presided over by Matt Mullenweg, the founding developer of WordPress. Matt, who has a great sense of humor and is very entertaining, spent over an hour answering questions and giving tiny hints about things that might be in the works for the next version of WordPress.
I came away from the session more convinced than ever that lawyers who blog can’t go wrong choosing WordPress as their blogging platform. It’s very easy-to-use, and although I’ve not tried to promote this particular blog, I’ve used it on some other sites and found it to be very SEO-friendly.
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What can we do together? Since 1999 I've been using the Internet, websites, blogs, online video, Twitter and other social media to help thousands of injured people find great lawyers. We've organized national networks of lawyers in over forty states to take on Pfizer, Bayer, Yamaha and other multinational corporations. We've put consumers on a level playing field, and had fun doing it. If you're a great lawyer looking for more clients, contact me and let's see what we can do together.
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