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Attorney blogging pays off for small law firms and sole practitioners

I saw an interesting post on Larry Bodine’s Law Marketing Blog reporting on the ABA’s 2012 Legal Technology Survey about attorney blogging. It said that 50 percent of responding small law firms (2-9 attorneys) and 53.3 percent of responding solo practitioners who blog say they have gotten clients directly or through a referral as a result of their blogging.Attorney blogging

So those of you in solo or small firm practice who aren’t already blogging may want to consider taking up the habit (and it had better become a habit or you won’t have many people reading your blog).

There are lots of free and cheap ways to begin a blog, and once you’re over the learning curve, it’s really very easy. (Is anyone old enough to remember converting from Wordperfect to Microsoft Word?). WordPress happens to be my software of choice, but Google offers blogger and there are other platforms as well. [Read more…]

The Plaintiffs’ Bar Goes Digital – Increasing Information to Consumers

Online legal marketing by consumer lawyers apparently shocks Big Business. Big Business has funded a study about legal marketing on the Internet that’s actually pretty interesting to read.

Would you believe that law firms which represent consumers will spend over $50 million on Google keyword advertising in 2012? That’s the estimate in a 38-page study, The Plaintiffs’ Bar Goes Digital. The study was just released by the Institute for Legal Reform, a front-group for the U.S. Chamber of Commerce.

Multinational corporations have been waging war on consumers’ legal rights by spending millions lobbying in Washington, D.C. and every state capitol. They also have spent the past twenty years or more funding so-called “tort reform” publicity campaigns with millions spent to limit individuals’ legal rights.

Don’t consumer lawyers have the same right as Big Business to communicate directly to the public?

Both consumer lawyers and legal marketers will find lots of interesting nuggets in the study. The study, which is based on its own “estimates,’ say the biggest law firm spending money on Google keywords is Danziger & De Llan. The Institute suggests that the Danziger firm will spend over $16 million on Google keywords. This easily beats spender number 2, The Sokolove Firm, which will spend a little over $6 million according to Institute estimates. [Read more…]

Search engine optimization using WordPress and the Thesis theme

Much has been written about the best blogging/content management systems for search engine optimization (SEO). For over a year I have been using WordPress and the Thesis theme for various websites, and I’ve found it to be very easy to use for SEO. And you don’t have to sacrifice in terms of style. The Wall Street Journal Law Blog and WSJ Magazine, plus a lot of other top-flight sites, use WordPress. The fact that my sites aren’t any prettier is a reflection of my desire to control my own work, and my lack of skill as a designer. But even for a design-challenged lawyer, I can publish a decent-looking website in a matter of hours. And the Thesis theme is designed from the start for SEO. [Read more…]

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