I saw an interesting post on Larry Bodine’s Law Marketing Blog reporting on the ABA’s 2012 Legal Technology Survey about attorney blogging. It said that 50 percent of responding small law firms (2-9 attorneys) and 53.3 percent of responding solo practitioners who blog say they have gotten clients directly or through a referral as a result of their blogging.
So those of you in solo or small firm practice who aren’t already blogging may want to consider taking up the habit (and it had better become a habit or you won’t have many people reading your blog).
There are lots of free and cheap ways to begin a blog, and once you’re over the learning curve, it’s really very easy. (Is anyone old enough to remember converting from Wordperfect to Microsoft Word?). WordPress happens to be my software of choice, but Google offers blogger and there are other platforms as well. [Read more...]