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	<title>Michael J. Evans:  Law + Technology + Marketing &#187; Blog for pay</title>
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	<description>How lawyers can use the Internet, social media, online video, and technology to attract clients, be more effective, make more money, and have more fun.</description>
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		<title>FTC: No payola (without disclosure) for bloggers or other members of social media</title>
		<link>http://www.mjevans.com/consumer-protection/ftc-no-payola-without-disclosure-for-bloggers-or-other-members-of-social-media</link>
		<comments>http://www.mjevans.com/consumer-protection/ftc-no-payola-without-disclosure-for-bloggers-or-other-members-of-social-media#comments</comments>
		<pubDate>Thu, 08 Oct 2009 03:35:04 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Consumer Protection]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
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		<category><![CDATA[Blog for pay]]></category>
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		<category><![CDATA[FTC blogger rule]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=632</guid>
		<description><![CDATA[The FTC finally got around to issuing guidelines for bloggers and &#8220;guerrilla marketers&#8221; who hype products in exchange for products or money.  If you have the time and interest, or if you need something to read before going to sleep, check out the 81-page- long Text of the Federal Register Notice. Adweek notes: &#8220;The FTC chose [...]]]></description>
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