How Attorneys Can Build Trust Using Social Media (No, It’s Not Another Lawyer Joke)
Business information publisher eMarketer just published a survey examining the factors that create trust on the part of social media users. Although the survey didn’t deal specifically with online legal marketing, I believe there are some insights that can be useful to social-media savvy lawyers. I’ll share my attorney-specific ideas near the end of this post.
First, here’s an interesting chart ranking the trustworthiness of 10 sources of social media information: