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Attorney marketing survey shows importance of Internet marketing for attorneys

I posted an article yesterday on my attorney marketing blog about a recent LexixNexis survey of 4,000 U.S. adults about the ways they find lawyers. One significant finding was that 57% of people who looked for a lawyer in the past year had used the Internet to help choose a lawyer. This was the same percentage of people who relied on advice from family and friends, which was the way most unrepresented people found lawyers before the Internet.

The new blog post lists even more findings, and contains a special, limited-time offer for free Internet marketing consultations for the first 10 law firms to request a consultation. The title of the post is Attorney marketing on the Internet reaches 57% of people searching for an attorney, study finds.

I think you’ll find some new and interesting insights in the post. Please check it out. And if you’re interested in the free, 15-minute, no pressure consultation, email me at [email protected]

 

Attorney blogging pays off for small law firms and sole practitioners

I saw an interesting post on Larry Bodine’s Law Marketing Blog reporting on the ABA’s 2012 Legal Technology Survey about attorney blogging. It said that 50 percent of responding small law firms (2-9 attorneys) and 53.3 percent of responding solo practitioners who blog say they have gotten clients directly or through a referral as a result of their blogging.Attorney blogging

So those of you in solo or small firm practice who aren’t already blogging may want to consider taking up the habit (and it had better become a habit or you won’t have many people reading your blog).

There are lots of free and cheap ways to begin a blog, and once you’re over the learning curve, it’s really very easy. (Is anyone old enough to remember converting from Wordperfect to Microsoft Word?). WordPress happens to be my software of choice, but Google offers blogger and there are other platforms as well. [Read more…]

Social media marketing for law firms | Complying with attorney ethics rules

Social media marketing for attorneys is written about more often than it’s actually done.  If done well, it can be extremely effective. But many attorneys don’t use social media for law firm marketing due to the concern that social networking can’t be done without violating attorney ethics rules. Social networking image

The notion that an attorney can’t ethically use social media marketing was thoroughly debunked yesterday by Robert Ambrogi, who is both a lawyer and media professional. Writing for Law.com’s Law Technology News, Ambrogi offers 10 Tips to Keep Social Networking in Line With ABA Ethics.

Ambrogi admits that there are ethical pitfalls, but says “staying out of trouble when using social media is not difficult, provided you are aware of the dangers, and use some common sense.” He goes on to provide his 10 tips for using social media in compliance with ethical rules.

I’m not going to cut-and-paste or summarize Ambrogi’s tips here. Any lawyer or legal marketer who is new to social media needs to go read the entire article.

Social Media for Mass Tort Marketing

Having used social media marketing for mass torts since the occurrence of the BP oil spill, I agree that social media can be used within the bounds of the Rules of Professional Conduct. But, as Ambrogi says, there are potential pitfalls. One of the biggest potential problems is that of solicitation. Simply talking with non-clients on social networking sites is not solicitation, unless an attorney actually solicits employment by the client, and a motive for doing that is the attorney’s personal financial gain. [Read more…]

Social Media For Law Firms Engaged in Mass Tort Legal Marketing

Social Media for Law Firms

Social media has become “the next big thing” for those of us involved in Internet legal marketing. Because most attorneys are late adapters, there aren’t a lot of law firms getting clients from social media. When law firms do use social networks, it’s deemed worthy of a Wall Street Journal article. But I believe I can show you how social media for law firms can be used in a mass tort marketing campaign.

I’ve used the Internet for legal marketing in mass tort cases for over 10 years, and I’ve used online video as part of my legal marketing for 2 years. But I didn’t add Twitter and Facebook to my toolbox until the last year. It’s one thing to read books about social media marketing; it’s another to actually do it. Most of the really valuable experience I’ve gotten with social media has come in the last 7 weeks as I’ve blogged, Tweeted and used Facebook to interact with people about the Gulf oil spill.

To read this entire article, go to our Social Media Marketing for Mass Tort Attorneys page.

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