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	<title>Michael J. Evans:  Law + Technology + Marketing &#187; Ads</title>
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		<title>Should lawyers use Pay-Per-Click marketing?</title>
		<link>http://www.mjevans.com/google/google-seo/should-lawyers-use-pay-per-click-marketing</link>
		<comments>http://www.mjevans.com/google/google-seo/should-lawyers-use-pay-per-click-marketing#comments</comments>
		<pubDate>Tue, 10 Mar 2009 00:49:18 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google SEO]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Mass Torts and the Internet]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
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		<category><![CDATA[Pay-Per-Click]]></category>
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		<description><![CDATA[I just saw an interesting article at Law.com asking whether pay-per-click advertising is worth it for small law firms. The article interviewed Miles Cooper, Managing Attorney of the Veen Firm in San Francisco. He said their firm had always relied on a steady diet of attorney referrals and what Cooper refers to as &#8220;cold calls.&#8221; [...]]]></description>
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