An interesting article in Online Media Daily discusses a report released Wednesday by The Nielsen Co.Â Â Charles Buchwalter, SVP of research and analytics at Nielsen Online, said “In recent years, the Internet has changed dramatically as people seek more personalized relationships online.Â In particular, time spent on social networks and video sites has increased astronomically.”
More from the article: ” Internet users today tend to prefer sites that contain more specialized content, according to Nielsen. This change in preferences is seen in the fact that video and social networking sites have moved to the forefront, becoming the two fastest-growing categories in 2009.
The number of U.S. consumers who frequent online video destinations has climbed 339% since 2003, while time spent on video sites has shot up almost 2,000% over the same period. In the last year alone, unique viewers of online video grew 10%, while the number of streams grew 41%, the streams per user grew 27%, and the total minutes engaged with online video grew 71%.”
With these numbers, it’s not surprising that we are seeing some lawyers turning to online video as part of their marketing efforts.