Social Media for Law Firms
Social media has become â€œthe next big thingâ€ for those of us involved in Internet legal marketing. Because most attorneys are late adapters, there arenâ€™t a lot of law firms getting clients from social media. When law firms do use social networks, itâ€™s deemed worthy of a Wall Street Journal article. But I believe I can show you how social media for law firms can be used in a mass tort marketing campaign.
I’ve used the Internet for legal marketing in mass tort cases for over 10 years, and I’ve used online video as part of my legal marketing for 2 years. But I didn’t add Twitter and Facebook to my toolbox until the last year. It’s one thing to read books about social media marketing; it’s another to actually do it. Most of the really valuable experience I’ve gotten with social media has come in the last 7 weeks as I’ve blogged, Tweeted and used Facebook to interact with people about the Gulf oil spill.