Google Plus for lawyers and legal marketers: pull up a chair.
Google Plus was written off by some social media marketers when it failed to fulfill expectations that it would knock of Facebook. But that wasn’t at all what Google intended.
I’ll admit it. I’m one of the ones who thought Google Plus was another flop that would be killed off in a year the way Google has killed off Google Buzz and so many unsuccessful products. But it turns out the mistake was mine (and that of a lot of other social media writers) who thought Google Plus was intended to be a Facebook killer. It turns out that Google had a much larger vision than merely killing Facebook.
It’s my guess that one reason new Google Plus features have been rolled out so slowly is that Google is determined to get this one right. It’s not trying to match the other social networks feature-for-feature right now. For example, you can schedule posts for Facebook, Twitter and Google Plus Pages right now with Hootsiute or Buffer. But if you want to schedule a post for your Google profile page (for you, as a person, not a brand page), you’ve got no other option than an often unreliable (in my experience) Chrome browser extension called DoShare, which has crashed on me so many times that I’ve quit using it. We’ve been promised that scheduling personal posts will come to third party services such as Buffer, but right now Google has not released the API. Why not? My guess is that the guys that are working “under the hood” to make Google Plus run smoothly aren’t going to release it until all the bugs are out.