A recent report from The Nielsen Company contained some interesting statistics. It found that viewers of online video increased 12.8% in May vs. last year.Â Over the same time, total video streams watched increased by 34.8% and time spent per viewer increased by 48.9%.Â This shows there are more users, watching more videos, more often.Â The 20-page Nielsen report on The Global Online Media Landscape is available free, online.
The Pew Internet Home Broadband Adoption report found that 63% of adult Americans now have access to broadband , compared to 55% in May, 2008.Â Together the two studies suggest that lawyers would be well-advised to incorporate online video into their marketing strategy.
I have found that online video can be a very effective way to communicate with potential clients.Â Lawyers who use online video to communicate with clients can actually give the potential client a better “feel” for the lawyer, making the potential client more comfortable contacting the lawyer (provided that the lawyer communicates well).Â Additionally, because viewers have come to expect funny and/or outrageous videos online, it may be possible to create a video that makes your point more vividly in an online video than in a television or print ad.Â For example, we posted a satirical video which made a strong statement about Yamaha’s failure to adequately deal with the safety problems of the Yamaha Rhino.Â The video resulted in many views, plus favorable commentary in an article published on News.com.au.
Our thanks to Mediapost’s Video Insider for pointing us toward the Nielsen and Pew studies.