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Use online video to do things you can’t do on TV

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TV can be a great marketing tool for lawyers, but it has limitations: (a) a 30 to 60 second message; (b) the need to gain your viewer’s confidence in 30 or 60 seconds; and (c)  the need for the potential client to  remember how to contact your firm. I believe you can use online video to do some things that you just can’t do on TV. We tried this in a video that we recently used in a Yamaha Rhino campaign. The Rhino is a side-by-side off road vehicle that rolls over very easily. It’s caused hundreds of deaths, amputations, and crushed bones.  The Consumer Product Safety Commission is investigating the Rhino, buy Yamaha acts as if there’s no problem. I thought Yamaha deserved a satirical look at their inaction. Here’s the video:


About Michael J. Evans

Michael J. Evans is a personal injury lawyer who represents people with claims involving defective medicine or medical devices, other defective products that cause serious injury or death, and environmental cases. Evans also handles whistleblower lawsuits in which employees, or former employees, expose fraud or other illegal conduct by the corporation for which they work(ed), Evans organizes litigation groups of plaintiffs law firms to work with him on these cases nationwide. Evans uses social media, blogs, online video, mobile apps and traditional media to connect with clients, and help other prominent law firms connect with clients.. Evans is also an advocate for the rights of consumers. His primary areas of legal practice are mass torts, and advising law firms on the ethical rules and law governing legal marketing via the Internet and social media.

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