TV can be a great marketing tool for lawyers, but it has limitations: (a) a 30 to 60 second message; (b) the need to gain your viewer’s confidence in 30 or 60 seconds; and (c) the need for the potential client to remember how to contact your firm. I believe you can use online video to do some things that you just can’t do on TV. We tried this in a video that we recently used in a Yamaha Rhino campaign. The Rhino is a side-by-side off road vehicle that rolls over very easily. It’s caused hundreds of deaths, amputations, and crushed bones. The Consumer Product Safety Commission is investigating the Rhino, buy Yamaha acts as if there’s no problem. I thought Yamaha deserved a satirical look at their inaction. Here’s the video:
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