In an earlier post I recommended the book Crowdsourcing by Jeff Howe. Okay, the full title of the book is Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. I mentioned in my post that I was experimenting with crowdsourcing a banner and logo for a new website, www.consumernews.com, at crowdSpring.com.Â Our projects there are finally over, and I was very pleased with the result.Â We set an award (a financial amount we were willing to pay) and then different designers from all over the world submitted entries.
If you like, you can ask your friends, colleagues and relatives to go vote on the one(s) they like best.Â We asked a bunch of family members and friends to express opinions, and were sometimes very surprised.Â The end product was something I would never have visualized, and if I had bid it out to one company, I would have been stuck with one product.Â I came away very pleased with the design, and had a lot of fun doing it. Give it a try when you need a graphics or web designer. I’ve used (and still on occasion use) Elance to get designers and others for temporary projects, but Crowdsourcing is more fun and, I believe, leads to a better product.