In December 2011 I formed Digital Media Advocates, Inc. to begin the business of providing magazine apps through the Apple Newsstand and other app markets.
Allowing Apple and its competitors to deliver magazines to smartphones and tablets will, in my opinion, revolutionize magazine publishing. Digital magazines are much more than words and pictures on paper. They redefine the meaning of the word “magazine. A digital magazine can let you watch video, listen to audio and click on links to websites outside the magazine itself.
Digital magazines are eco-friendly and eliminate much of the costs of traditional magazines. They save trees because they don’t use paper. They save money because they don’t require printing presses, distribution trucks, barrels of ink, postage, and a lot of other costs that were required for printing and distribution in the past.
Another advantage of digital magazines is that the news doesn’t get as “stale” as it usually does in paper magazines. If a huge, unexpected story occurs between publishing cycles, a digital publisher can cover that story in a special edition.
I’m expecting digital magazine apps to disrupt the paper magazine industry the way online news disrupted the newspaper industry a decade ago. Check out the Digital Media Advocates, Inc. website for more information.
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