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Attorney blogging pays off for small law firms and sole practitioners

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I saw an interesting post on Larry Bodine’s Law Marketing Blog reporting on the ABA’s 2012 Legal Technology Survey about attorney blogging. It said that 50 percent of responding small law firms (2-9 attorneys) and 53.3 percent of responding solo practitioners who blog say they have gotten clients directly or through a referral as a result of their blogging.Attorney blogging

So those of you in solo or small firm practice who aren’t already blogging may want to consider taking up the habit (and it had better become a habit or you won’t have many people reading your blog).

There are lots of free and cheap ways to begin a blog, and once you’re over the learning curve, it’s really very easy. (Is anyone old enough to remember converting from Wordperfect to Microsoft Word?). WordPress happens to be my software of choice, but Google offers blogger and there are other platforms as well.

So, what should an attorney blog about? I’ll rephrase the hackneyed advice given to aspiring writers: blog about what you know about. In other words, blog about your area of practice. This has several advantages.

When you write about your area of expertise, you don’t have to research new subjects, so a 250-400 word blog post is easier and quicker to write. You’re less likely to get writers’ block. You get to demonstrate your expertise in your practice area. And, perhaps just as importantly, when you stick to your niche, prospective clients who are looking for information in your area of expertise are more likely to find you on Google. In other words, sticking to a niche is good for your Search Engine Optimization (SEO).

Attorney blogging multiplied by social media: blogs on steroids

Solo practitioners might not have the time to do much more than blog, but lawyers in a small firm may want to designate one of their number to blog and handle social media for the law firm.

It works this way: the attorney writes a blog post which is worth reading. The attorney then posts it on Facebook, Linkedin, Google+, and uses Twitter to tweet a link to the blog. Is the lawyer finished? No, the lawyer monitors the social networks and engages with people who comment about the blog post. Putting things on social media and then neglecting to remain engaged is one of the biggest mistakes law firms make in their use of social media.

So if you haven’t started with social media, begin first with an attorney blog. Then extend that blog through social media, being careful to observe attorney advertising rules and prohibitions against solicitation. I speak from experience: it can be done. Check back or subscribe for an article I’ll be posting another article I’ll be posting on compliance with attorney ethics rules when using social media for law firms.

About Michael J. Evans

Michael J. Evans is a personal injury lawyer who represents people with claims involving defective medicine or medical devices, other defective products that cause serious injury or death, and environmental cases. Evans also handles whistleblower lawsuits in which employees, or former employees, expose fraud or other illegal conduct by the corporation for which they work(ed), Evans organizes litigation groups of plaintiffs law firms to work with him on these cases nationwide. Evans uses social media, blogs, online video, mobile apps and traditional media to connect with clients, and help other prominent law firms connect with clients.. Evans is also an advocate for the rights of consumers. His primary areas of legal practice are mass torts, and advising law firms on the ethical rules and law governing legal marketing via the Internet and social media.

Comments

  1. I am a Utah small business attorney and this is wonderful advice. I can’t even explain how much my small law firm has improve client-wise since I started blogging.

  2. Michael J. Evans says:

    Charlie, I think most lawyers who take up blogging and stick to it have the same experience that you’ve had.
    Mike

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