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Warning to bloggers: FTC may monitor what you write


Bloggers who take compensation for recommending a product may be held liable for any false statements they make about the product, if the Federal Trade Commission follows through with its proposed plan to start regulating viral marketing and blogs, according to Ad Age. The article says the regulations would also apply to content people post on social-network sites such as Facebook.

One of the things I found most surprising in the article is the amount of money spent on this type of marketing.  The article says product marketers, including Microsoft, Ford and Pepsi, spend billions on word-of-mouth and social media. PQ Media projects that marketers will spend $3.7 billion on word-of-mouth marketing in 2011.

The FTC will vote on the proposed regulations this summer, after a period for public comments. So, the FTC wants guerilla marketing to be factual?  I don’t have any problem with that.

About Michael J. Evans

Michael J. Evans is a personal injury lawyer who represents people with claims involving defective medicine or medical devices, other defective products that cause serious injury or death, and environmental cases. Evans also handles whistleblower lawsuits in which employees, or former employees, expose fraud or other illegal conduct by the corporation for which they work(ed), Evans organizes litigation groups of plaintiffs law firms to work with him on these cases nationwide. Evans uses social media, blogs, online video, mobile apps and traditional media to connect with clients, and help other prominent law firms connect with clients.. Evans is also an advocate for the rights of consumers. His primary areas of legal practice are mass torts, and advising law firms on the ethical rules and law governing legal marketing via the Internet and social media.

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