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Online video: Big advantage for attorneys who market on the Internet


I’ve written before that attorneys who market over the Internet can gain a huge advantage from the use of well-optimized video.  As I mentioned in a post on the “Easiest way to a First Page Rank on Google“, Forrester Research has performed tests that show a video is 50 times more likely to be found on the first page of Google than a text page.

This has been consistently borne out in my own use of video in online legal marketing.  I’m involved in a project with other lawyers to represent victims of Yamaha Rhino rollovers.  We’ve posted two videos in connection with the project.  According to recent Wordtracker reports, the search term “Yamaha Rhino recall” is by far the most frequently searched term associated with Yamaha Rhinos.  I ran a Google search for “Yamaha Rhino recall” on October 7, 2009, and our two videos appeared in the top five results on Google’s first page.

Here’s a screenshot:

First page of a 10-7-09 Google search for "Yamaha Rhino recall"

First page of a 10-7-09 Google search for "Yamaha Rhino recall"

I was very pleased with that result, particularly when one considers the fact that there were a total of 37,100 pages competing for that search term.  We got another good result when people searched for “Yamaha Rhino rollover,” where one of our videos was included in the top 3 results on the front page of a Google Web search.

Here’s a screenshot:

1st page of a 10-7-09 Google Web search for "Yamaha Rhino rollover"

1st page of a 10-7-09 Google Web search for "Yamaha Rhino rollover"

We were competing with about 32,000 pages for “Yamaha Rhino rollover.”

Of course, not every video uploaded to YouTube will get on the first page of Google.  There are video SEO techniques that help achieve these kind of results.  But lawyers who choose to ignore online video are missing the cutting edge of online legal marketing as it exists in the year 2009.  We have been retained by clients with substantial cases as a result of each of the videos.

In case you’re interested, here are the original videos:

One additional note: the video with the young lady got 3,454 views on YouTube (plus other views on other sites), while the video of the lawyer at the whiteboard only garnered 1,676 YouTube views. It’s just one thing to consider when choosing a member of your firm or a spokesperson to use in your video.

About Michael J. Evans

Michael J. Evans is a personal injury lawyer who represents people with claims involving defective medicine or medical devices, other defective products that cause serious injury or death, and environmental cases. Evans also handles whistleblower lawsuits in which employees, or former employees, expose fraud or other illegal conduct by the corporation for which they work(ed), Evans organizes litigation groups of plaintiffs law firms to work with him on these cases nationwide. Evans uses social media, blogs, online video, mobile apps and traditional media to connect with clients, and help other prominent law firms connect with clients.. Evans is also an advocate for the rights of consumers. His primary areas of legal practice are mass torts, and advising law firms on the ethical rules and law governing legal marketing via the Internet and social media.

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