Much has been written about the best blogging/content management systems for search engine optimization (SEO). For over a year I have been using WordPress and the Thesis theme for various websites, and I’ve found it to be very easy to use for SEO. And you don’t have to sacrifice in terms of style. The Wall Street Journal Law Blog and WSJ Magazine, plus a lot of other top-flight sites, use WordPress. The fact that my sites aren’t any prettier is a reflection of my desire to control my own work, and my lack of skill as a designer. But even for a design-challenged lawyer, I can publish a decent-looking website in a matter of hours. And the Thesis theme is designed from the start for SEO.
As an example of the SEO-friendliness of WordPress and Thesis, consider my post from earlier today entitled “How to measure influence on Twitter.” I hammered it out fairly quickly, and spent only a few minutes on SEO. A few hours later, I ran a Google search on “how to measure influence on Twitter”. On Google’s search engine results page, my post was ninth out of 691,000 pages containing those search terms.
If you’re looking for a quick, easy to use blogging platform that is optimized for SEO, I believe it’s hard to beat WordPress and Thesis. And no, I’m not a Thesis affiliate and didn’t receive compensation for writing this post.