Google’s latest quarterly report reinforces the notion that an Internet marketer ignores Google at its peril. While many advertisers reported fewer ads in the 4th quarter, Google’s aggregate paid clicks rose 18% over the fourth quarter of 2007. Google remained the No. 1 search provider in December 2008, with an estimated 5.4 billion search queries, representing 62.9% of all searches during the month.
Google-owned YouTube was the number one Web brand when ranked by total streams in December 2008, with 5.6 billion total streams and 84.6 million unique viewers. The YouTube numbers show the increasing popularity of online video, something Internet marketers need to consider when creating a marketing campaign.