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Google CEO Schmidt bullish on mobile ads


In an interview yesterday with CNBC’s Bill Griffeth and New York Times reporter Andrew Ross, Google’s CEO said  he’s bullish on mobile advertising–suggesting the medium can target consumers more easily. That’s really not surprising, considering Google’s December 8, 2008 announcement of a new option that allows AdWords advertisers to show desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. With more powerful browsers on mobile devices such as iPhones and Blackberrys, people are using cell phones for more than voice communication and email these days, and the trend is certain to grow.

In the interview yesterday, Google’s CEO said of mobile ads, “They should be worth more, advertisers should be willing to pay more, and there should be greater conversions, which is ultimately what advertising is about,” he said.

I agree. That’s what led me some time ago to stock up on a variety of legal-related .mobi (for “mobile”) domain names. All of my .mobi names are suitable for mobile websites, but a few are perfect for development as iPhone apps. Google announced in December 2008 that users had already downloaded 3 million iPhone apps, and that number continues to grow.

If you’re a lawyer, legal marketer or iPhone application developer interested in developing iPhone apps or mobile sites targeted at lawyer advertising, feel free to contact me to discuss development and/or advertising possibilities.

About Michael J. Evans

Michael J. Evans is a personal injury lawyer who represents people with claims involving defective medicine or medical devices, other defective products that cause serious injury or death, and environmental cases. Evans also handles whistleblower lawsuits in which employees, or former employees, expose fraud or other illegal conduct by the corporation for which they work(ed), Evans organizes litigation groups of plaintiffs law firms to work with him on these cases nationwide. Evans uses social media, blogs, online video, mobile apps and traditional media to connect with clients, and help other prominent law firms connect with clients.. Evans is also an advocate for the rights of consumers. His primary areas of legal practice are mass torts, and advising law firms on the ethical rules and law governing legal marketing via the Internet and social media.

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No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers. The hiring of a law firm is a serious decision that should not be based on advertising alone.