We have been experimenting with online video since last year in our Yamaha Rhino project, with very good results. So I was not surprised to see a Forrester Research blog post saying that an online video is 50 times more likely than a text page to appear on Google’s first page. A big part of that is simply the huge disparity in the number of text pages and the number of videos. Now that Google is including videos in its “blended search results,” a well-optimized video has a much better shot at a first-page ranking than a text page. Forrester’s research meshes with our own experience. Although we have many more text pages dealing with the Yamaha Rhino recall, a Google search for “Yamaha Rhino recall” on July 2, 2009, placed our two Rhino videos in the top 4 search results. Message to consumer lawyers, include online video in your marketing plan.
Yamaha Rhino recall Google search results 7-2-09
About Michael J. Evans
