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Easiest Way to a First Page Rank on Google? Online Video, says Forrester Research


We have been experimenting with online video since last year in our Yamaha Rhino project, with very good results.  So I was not surprised to see a Forrester Research blog post saying that an online video is 50 times more likely than a text page to appear on Google’s first page.  A big part of that is simply the huge disparity in the number of text pages and the number of videos.  Now that Google is including videos in its “blended search results,” a well-optimized video has a much better shot at a first-page ranking than a text page.  Forrester’s research meshes with our own experience.  Although we have many more text pages dealing with the Yamaha Rhino recall, a Google search for “Yamaha Rhino recall” on July 2, 2009, placed our two Rhino videos in the top 4 search results.  Message to consumer lawyers, include online video in your marketing plan.

Yamaha Rhino recall Google search results 7-2-09

Yamaha Rhino recall Google search results 7-2-09

About Michael J. Evans

Michael J. Evans is a personal injury lawyer who represents people with claims involving defective medicine or medical devices, other defective products that cause serious injury or death, and environmental cases. Evans also handles whistleblower lawsuits in which employees, or former employees, expose fraud or other illegal conduct by the corporation for which they work(ed), Evans organizes litigation groups of plaintiffs law firms to work with him on these cases nationwide. Evans uses social media, blogs, online video, mobile apps and traditional media to connect with clients, and help other prominent law firms connect with clients.. Evans is also an advocate for the rights of consumers. His primary areas of legal practice are mass torts, and advising law firms on the ethical rules and law governing legal marketing via the Internet and social media.

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