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ABA issues new model ethics rules targeting Internet marketing


As you may know, the ABA House of Delegates adopted a resolution in August modifying the Model Rules of Professional Conduct. The intent of the resolution was clear: to provide more guidance (or impose more structure) on attorney marketing on the Internet.

It will take a while for the exact impact of the changes in rules to be known. The changes may not have much of an effect, or they may have a broader reach then one would think upon first reading a news article about the changes in attorney ethics rules.

I’ve started a series of posts on my attorney marketing blog discussing the ABA changes. Part 1 of the attorney advertising ethics rule series is already up, and has a link to the ABA resolution modifying the rules. Comments are open, so you are welcome to share your opinions on the attorney marketing blog, or the Attorney Marketing Online Facebook Page.

About Michael J. Evans

Michael J. Evans is a personal injury lawyer who represents people with claims involving defective medicine or medical devices, other defective products that cause serious injury or death, and environmental cases. Evans also handles whistleblower lawsuits in which employees, or former employees, expose fraud or other illegal conduct by the corporation for which they work(ed), Evans organizes litigation groups of plaintiffs law firms to work with him on these cases nationwide. Evans uses social media, blogs, online video, mobile apps and traditional media to connect with clients, and help other prominent law firms connect with clients.. Evans is also an advocate for the rights of consumers. His primary areas of legal practice are mass torts, and advising law firms on the ethical rules and law governing legal marketing via the Internet and social media.

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No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers. The hiring of a law firm is a serious decision that should not be based on advertising alone.