As you may know, the ABA House of Delegates adopted a resolution in August modifying the Model Rules of Professional Conduct. The intent of the resolution was clear: to provide more guidance (or impose more structure) on attorney marketing on the Internet.
It will take a while for the exact impact of the changes in rules to be known. The changes may not have much of an effect, or they may have a broader reach then one would think upon first reading a news article about the changes in attorney ethics rules.
I’ve started a series of posts on my attorney marketing blog discussing the ABA changes. Part 1 of the attorney advertising ethics rule series is already up, and has a link to the ABA resolution modifying the rules. Comments are open, so you are welcome to share your opinions on the attorney marketing blog, or the Attorney Marketing Online Facebook Page.