The FTC finally got around to issuing guidelines for bloggers and “guerrilla marketers” who hype products in exchange for products or money. Â If you have the time and interest, or if you need something to read before going to sleep, check out the 81-page- longÂ Text of the Federal Register Notice.
Adweek notes: “The FTC chose not to make a distinction between professional bloggers and amateurs. It also does not differentiate between paying cash and providing product samples. Â Violators face fines of up to $11,000 per infraction.”