The FTC finally got around to issuing guidelines for bloggers and “guerrilla marketers” who hype products in exchange for products or money. If you have the time and interest, or if you need something to read before going to sleep, check out the 81-page- long Text of the Federal Register Notice.
Adweek notes: “The FTC chose not to make a distinction between professional bloggers and amateurs. It also does not differentiate between paying cash and providing product samples. Violators face fines of up to $11,000 per infraction.”
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