From the category archives:

Twitter Marketing

Social media has become “the next big thing” for those of us involved in Internet legal marketing. Because most attorneys are late adapters, there aren’t a lot of law firms getting clients from social media. When law firms do use social networks, it’s deemed worthy of a Wall Street Journal article. But I believe I can show you how attorneys can successfully use social media in a mass tort legal marketing campaign.

I’ve used the Internet for legal marketing in mass tort cases for over 10 years, and I’ve used online video as part of my legal marketing for 2 years. But I didn’t add Twitter and Facebook to my toolbox until the last year. It’s one thing to read books about social media marketing; it’s another to actually do it. Most of the really valuable experience I’ve gotten with social media has come in the last 7 weeks as I’ve blogged, Tweeted and used Facebook to interact with people about the Gulf oil spill.

To read this entire article, go to our Social Media Marketing for Mass Tort Attorneys page.

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A lot of people are trying to integrate Twitter into their marketing efforts or political campaigns. But the question arises, what is the best strategy for using Twitter to influence people to buy your product or service, or vote for your candidate? The conventional wisdom about Twitter has been that the more followers a person has, the greater that person’s influence. This belief has been so entrenched that some companies reportedly pay $5,000 to $10,000 to people with large followings (50,000 followers or more) for each tweet that contains a link to the advertiser’s website (pay-per-tweet). But now there’s a new study that says a large following does not equate to large influence. Meeyoung Cha headed a team at the Max Planck Institute for Software Systems that studied 2 billion follow links among the 54 million Twitter users (“Tweeple” in Twitter parlance). The result is a study called “The Million Follower Fallacy.” [click to continue…]

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