Google+ Google+

Social Media For Law Firms Engaged in Mass Tort Legal Marketing

Social Media for Law Firms

Social media has become “the next big thing” for those of us involved in Internet legal marketing. Because most attorneys are late adapters, there aren’t a lot of law firms getting clients from social media. When law firms do use social networks, it’s deemed worthy of a Wall Street Journal article. But I believe I can show you how social media for law firms can be used in a mass tort marketing campaign.

I’ve used the Internet for legal marketing in mass tort cases for over 10 years, and I’ve used online video as part of my legal marketing for 2 years. But I didn’t add Twitter and Facebook to my toolbox until the last year. It’s one thing to read books about social media marketing; it’s another to actually do it. Most of the really valuable experience I’ve gotten with social media has come in the last 7 weeks as I’ve blogged, Tweeted and used Facebook to interact with people about the Gulf oil spill.

To read this entire article, go to our Social Media Marketing for Mass Tort Attorneys page.

Using Social Media to Engage in the BP Oil Spill Discussion

Social media and the gulf oil spill

I’m writing this for people who may be interested in the use of social media to “cover” a disaster such as the Gulf oil spill. For those of you who tend to “bounce” from one website to another, here are links to the BP Oil News blog, BP Oil News Twitter feed, BP Oil News Facebook fan page, and BP Oil News Group discussed in this article.  Also, a warning: the next paragraph of this post contains a little personal history which some may find boring. For pure social media talk, skip to the third paragraph. [Read more…]

Crowdsourcing solutions for the BP oil spill in the Gulf of Mexico

We’ve got 3 new posts at BPOilNews.com about the use of social media and crowdsourcing to empower the public to help with the oil spill at BP’s Deepwater Horizon oil rig in the Gulf. The Louisiana Governor’s Homeland Security Department has an active Twitter account (@GOHSEP)that is well-used, and the Louisiana Bucket Brigade is using crowdsourcing to map locations where oil has been observed. At BPOilNews, we were surprised to find ourselves crowdsourcing possible solutions for stopping the oil flow or limiting the damage to shorelines. [Read more…]

FTC: No payola (without disclosure) for bloggers or other members of social media

The FTC finally got around to issuing guidelines for bloggers and “guerrilla marketers” who hype products in exchange for products or money.  If you have the time and interest, or if you need something to read before going to sleep, check out the 81-page- long Text of the Federal Register Notice.

Adweek notes: “The FTC chose not to make a distinction between professional bloggers and amateurs. It also does not differentiate between paying cash and providing product samples.  Violators face fines of up to $11,000 per infraction.”

Attorney Advertising

No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers. The hiring of a law firm is a serious decision that should not be based on advertising alone.