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	<title>Michael J. Evans:  Law + Technology + Marketing &#187; Search Engine Marketing</title>
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	<link>http://www.mjevans.com</link>
	<description>How lawyers can use the Internet, social media, online video, and technology to attract clients, be more effective, make more money, and have more fun.</description>
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		<title>Search engine optimization using WordPress and the Thesis theme</title>
		<link>http://www.mjevans.com/google/google-seo/search-engine-optimization-using-wordpress-and-the-thesis-theme</link>
		<comments>http://www.mjevans.com/google/google-seo/search-engine-optimization-using-wordpress-and-the-thesis-theme#comments</comments>
		<pubDate>Wed, 19 May 2010 02:06:10 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Birmingham Alabama Legal Marketing]]></category>
		<category><![CDATA[Birmingham Alabama Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Google SEO]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[Alabama SEO]]></category>
		<category><![CDATA[Birmingham Alabama SEO]]></category>
		<category><![CDATA[Birmingham SEO]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content management systems]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Thesis]]></category>
		<category><![CDATA[Thesis theme]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=921</guid>
		<description><![CDATA[Much has been written about the best blogging/content management systems for search engine optimization (SEO). For over a year I have been using WordPress and the Thesis theme for various websites, and I&#8217;ve found it to be very easy to use for SEO. And you don&#8217;t have to sacrifice in terms of style. The Wall [...]]]></description>
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		<title>Chinese drywall a problem? We&#8217;re from the government, and we&#8217;re here to help. (Rriiiight).</title>
		<link>http://www.mjevans.com/consumer-protection/chinese-drywall-a-problem-were-from-the-government-and-were-here-to-help-rriiiight</link>
		<comments>http://www.mjevans.com/consumer-protection/chinese-drywall-a-problem-were-from-the-government-and-were-here-to-help-rriiiight#comments</comments>
		<pubDate>Fri, 27 Nov 2009 11:18:09 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Consumer Protection]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Mass Torts and the Internet]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online News and Blogs]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Chinese drywall]]></category>
		<category><![CDATA[Chinese sheetrock]]></category>
		<category><![CDATA[Consumer News]]></category>
		<category><![CDATA[ConsumerNews.com]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=733</guid>
		<description><![CDATA[As I&#8217;ve mentioned on this blog before, I&#8217;m involved in an Internet campaign to spread information and make legal services available to people who have had the misfortune to find Chinese drywall installed in their homes or businesses.  As we&#8217;ve done many times over the past decade, my partner and I have organized an alliance [...]]]></description>
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		<title>Online video: Big advantage for attorneys who market on the Internet</title>
		<link>http://www.mjevans.com/google/online-video-big-advantage-for-attorneys-who-market-on-the-internet</link>
		<comments>http://www.mjevans.com/google/online-video-big-advantage-for-attorneys-who-market-on-the-internet#comments</comments>
		<pubDate>Fri, 09 Oct 2009 07:47:54 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google SEO]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[search enine optimization]]></category>
		<category><![CDATA[Video SEO]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=640</guid>
		<description><![CDATA[I&#8217;ve written before that attorneys who market over the Internet can gain a huge advantage from the use of well-optimized video.  As I mentioned in a post on the &#8220;Easiest way to a First Page Rank on Google&#8220;, Forrester Research has performed tests that show a video is 50 times more likely to be found [...]]]></description>
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		<title>Legal domain names for sale</title>
		<link>http://www.mjevans.com/search-engine-optimization/legal-domain-names-for-sale</link>
		<comments>http://www.mjevans.com/search-engine-optimization/legal-domain-names-for-sale#comments</comments>
		<pubDate>Wed, 02 Sep 2009 18:13:38 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Mass Torts and the Internet]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[legal domain names]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=591</guid>
		<description><![CDATA[As I concentrate more of my time and resources on ConsumerNews.com, I&#8217;ve decided to part with some legal domain names that I bought when I thought I might use them.  Names such as AsbestosReporter.com, ConsumerLawNetwork.com, and many more. If you are interested in seeing a full list, or discussing the purchase of AsbestosReporter.com or ConsumerLawNetwork.com, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Report: average click fraud rate on search engine content networks is 28.2%</title>
		<link>http://www.mjevans.com/google/google-adwords/report-average-click-fraud-rate-on-search-engine-content-networks-is-282</link>
		<comments>http://www.mjevans.com/google/google-adwords/report-average-click-fraud-rate-on-search-engine-content-networks-is-282#comments</comments>
		<pubDate>Wed, 29 Apr 2009 14:40:16 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=429</guid>
		<description><![CDATA[One of the reservations I&#8217;ve heard some lawyers express about pay-per-click (PPC) advertising is that you don&#8217;t know who is clicking on your ads.  If you&#8217;re paying $85 for someone to click on your mesothelioma ad to visit your site, is that person a mesothelioma victim or a competitor?  Now comes a study from U.S. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>10 Internet marketing tips for new lawyers and small firms</title>
		<link>http://www.mjevans.com/google/google-adwords/10-internet-marketing-tips-for-new-lawyers-and-small-firms-from-the-wisconsin-bar</link>
		<comments>http://www.mjevans.com/google/google-adwords/10-internet-marketing-tips-for-new-lawyers-and-small-firms-from-the-wisconsin-bar#comments</comments>
		<pubDate>Wed, 22 Apr 2009 15:18:52 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[Attorney advertising]]></category>
		<category><![CDATA[Internet for lawyers]]></category>
		<category><![CDATA[Law firm websites]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=339</guid>
		<description><![CDATA[The Wisconsin Bar recently published an interesting article with 10 Internet marketing tips for new, small law firms.  While the article is sometimes short on specifics about implementing its suggestions, it is a very good beginning point for lawyers without experience in online legal marketing.  I&#8217;m just going to list the 10 headings here without [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mesothelioma leads the list</title>
		<link>http://www.mjevans.com/google/google-adwords/mesothelioma-leads-the-list</link>
		<comments>http://www.mjevans.com/google/google-adwords/mesothelioma-leads-the-list#comments</comments>
		<pubDate>Tue, 10 Mar 2009 15:47:26 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[Mesothelioma]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=192</guid>
		<description><![CDATA[A site named ask in wiki claims to have a list of the top 777 paying keywords from 2008. I don&#8217;t know if it&#8217;s accurate, but if it is, it&#8217;s interesting to see how many of the top keywords are related to personal-injury litigation. Mesothelioma lawsuits are especially sought-after, with bids starting at more than [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Should lawyers use Pay-Per-Click marketing?</title>
		<link>http://www.mjevans.com/google/google-seo/should-lawyers-use-pay-per-click-marketing</link>
		<comments>http://www.mjevans.com/google/google-seo/should-lawyers-use-pay-per-click-marketing#comments</comments>
		<pubDate>Tue, 10 Mar 2009 00:49:18 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google SEO]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Mass Torts and the Internet]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=168</guid>
		<description><![CDATA[I just saw an interesting article at Law.com asking whether pay-per-click advertising is worth it for small law firms. The article interviewed Miles Cooper, Managing Attorney of the Veen Firm in San Francisco. He said their firm had always relied on a steady diet of attorney referrals and what Cooper refers to as &#8220;cold calls.&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protected: The Great Video SEO Frontier</title>
		<link>http://www.mjevans.com/google/google-seo/the-great-video-seo-frontier</link>
		<comments>http://www.mjevans.com/google/google-seo/the-great-video-seo-frontier#comments</comments>
		<pubDate>Sat, 21 Feb 2009 00:51:06 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google SEO]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=122</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two-thirds of prospective clients reportedly begin their search online.</title>
		<link>http://www.mjevans.com/google/two-thirds-of-prospective-clients-begin-their-search-online</link>
		<comments>http://www.mjevans.com/google/two-thirds-of-prospective-clients-begin-their-search-online#comments</comments>
		<pubDate>Tue, 17 Feb 2009 21:01:44 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google SEO]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[attorneys]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=66</guid>
		<description><![CDATA[According to a February 16, 2009 LawyersUSAonline.com article, almost two-thirds of potential clients begin their search for a lawyer online. The article doesn&#8217;t cite the source for that statistic, but even without a source, I&#8217;m convinced that many (if not most) clients begin their search for a lawyer online. One subscription service that provides keyword [...]]]></description>
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		<slash:comments>0</slash:comments>
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