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	<title>Michael J. Evans:  Law + Technology + Marketing &#187; Online Legal Marketing</title>
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	<link>http://www.mjevans.com</link>
	<description>How lawyers can use the Internet, social media, online video, and technology to attract clients, be more effective, make more money, and have more fun.</description>
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		<title>4 Tips for Attorneys to Build Trust Using Social Media Marketing</title>
		<link>http://www.mjevans.com/online-legal-marketing/4-tips-for-attorneys-to-build-trust-using-social-media-marketing</link>
		<comments>http://www.mjevans.com/online-legal-marketing/4-tips-for-attorneys-to-build-trust-using-social-media-marketing#comments</comments>
		<pubDate>Tue, 17 Aug 2010 08:35:05 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[attorney blogs]]></category>
		<category><![CDATA[attorney video]]></category>
		<category><![CDATA[attorneys]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook attorney]]></category>
		<category><![CDATA[Internet attorney marketing]]></category>
		<category><![CDATA[law firm marketing]]></category>
		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[legal social media]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[personal injury attorney]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media consultant]]></category>
		<category><![CDATA[social media for attorneys]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter attorney]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=1296</guid>
		<description><![CDATA[How Attorneys Can Build Trust Using Social Media (No, It&#8217;s Not Another Lawyer Joke) Business information publisher eMarketer just published a survey examining the factors that create trust on the part of social media users. Although the survey didn&#8217;t deal specifically with online legal marketing, I believe there are some insights that can be useful to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google and the Gulf oil spill at BP&#8217;s Deepwater Horizon oil rig</title>
		<link>http://www.mjevans.com/consumer-protection/google-and-the-gulf-oil-spill-at-bps-deepwater-horizon-oil-rig</link>
		<comments>http://www.mjevans.com/consumer-protection/google-and-the-gulf-oil-spill-at-bps-deepwater-horizon-oil-rig#comments</comments>
		<pubDate>Sat, 15 May 2010 07:45:34 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Consumer Protection]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Gulf Oil Spill]]></category>
		<category><![CDATA[Mass Torts and the Internet]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online News and Blogs]]></category>
		<category><![CDATA[Attorney advertising]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[BP oil spill]]></category>
		<category><![CDATA[Deepwater Horizon]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Gulf of Mexico]]></category>
		<category><![CDATA[oil spill]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=867</guid>
		<description><![CDATA[I&#8217;ve recently been blogging (with some help) about the Gulf oil spill at BP&#8217;s Deepwater Horizon oil rig. When I started the blog, I was struck by the fact that there were no pay-per-click lawyer ads when I used Google News to search for articles. But that changed in a hurry. Within a couple of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online video is taking no prisoners (updated)</title>
		<link>http://www.mjevans.com/miscellaneous/online-video-is-taking-no-prisoners</link>
		<comments>http://www.mjevans.com/miscellaneous/online-video-is-taking-no-prisoners#comments</comments>
		<pubDate>Fri, 16 Apr 2010 03:52:51 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Attorney advertising]]></category>
		<category><![CDATA[attorney videos]]></category>
		<category><![CDATA[lawyer videos]]></category>
		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[video prodction]]></category>
		<category><![CDATA[Yamaha rhino]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=758</guid>
		<description><![CDATA[I just drove past a Blockbuster Video store with a big &#8220;Closing&#8221; sign across the front. It reminded me of the time I was in San Francisco and I noticed the Virgin Records store in Union Square was going out of business.  Across the street was an Apple store with long lines of customers waiting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Chinese drywall a problem? We&#8217;re from the government, and we&#8217;re here to help. (Rriiiight).</title>
		<link>http://www.mjevans.com/consumer-protection/chinese-drywall-a-problem-were-from-the-government-and-were-here-to-help-rriiiight</link>
		<comments>http://www.mjevans.com/consumer-protection/chinese-drywall-a-problem-were-from-the-government-and-were-here-to-help-rriiiight#comments</comments>
		<pubDate>Fri, 27 Nov 2009 11:18:09 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Consumer Protection]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Mass Torts and the Internet]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online News and Blogs]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Chinese drywall]]></category>
		<category><![CDATA[Chinese sheetrock]]></category>
		<category><![CDATA[Consumer News]]></category>
		<category><![CDATA[ConsumerNews.com]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=733</guid>
		<description><![CDATA[As I&#8217;ve mentioned on this blog before, I&#8217;m involved in an Internet campaign to spread information and make legal services available to people who have had the misfortune to find Chinese drywall installed in their homes or businesses.  As we&#8217;ve done many times over the past decade, my partner and I have organized an alliance [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online video: Big advantage for attorneys who market on the Internet</title>
		<link>http://www.mjevans.com/google/online-video-big-advantage-for-attorneys-who-market-on-the-internet</link>
		<comments>http://www.mjevans.com/google/online-video-big-advantage-for-attorneys-who-market-on-the-internet#comments</comments>
		<pubDate>Fri, 09 Oct 2009 07:47:54 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google SEO]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[search enine optimization]]></category>
		<category><![CDATA[Video SEO]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=640</guid>
		<description><![CDATA[I&#8217;ve written before that attorneys who market over the Internet can gain a huge advantage from the use of well-optimized video.  As I mentioned in a post on the &#8220;Easiest way to a First Page Rank on Google&#8220;, Forrester Research has performed tests that show a video is 50 times more likely to be found [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/online-video-big-advantage-for-attorneys-who-market-on-the-internet/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google contest offers $25,000 of free cable TV advertising.</title>
		<link>http://www.mjevans.com/google/google-contest-offers-25000-of-free-cable-tv-advertising</link>
		<comments>http://www.mjevans.com/google/google-contest-offers-25000-of-free-cable-tv-advertising#comments</comments>
		<pubDate>Thu, 03 Sep 2009 02:56:50 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Attorney advertising]]></category>
		<category><![CDATA[Google TV ads]]></category>
		<category><![CDATA[Spotmixer]]></category>
		<category><![CDATA[TV ads]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=599</guid>
		<description><![CDATA[SearchEngineWatch.com is reporting that Google is sponsoring a contest with a grand prize of $25,000 of cable television advertising.  Contestants create a 30 second or 60 second spot and upload it to the YouTube channel &#8220;TV for all contest.&#8221; You can even make the ad for free using SpotMixer.com.  The deadline for submission is October [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/google-contest-offers-25000-of-free-cable-tv-advertising/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Legal domain names for sale</title>
		<link>http://www.mjevans.com/search-engine-optimization/legal-domain-names-for-sale</link>
		<comments>http://www.mjevans.com/search-engine-optimization/legal-domain-names-for-sale#comments</comments>
		<pubDate>Wed, 02 Sep 2009 18:13:38 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Mass Torts and the Internet]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[legal domain names]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=591</guid>
		<description><![CDATA[As I concentrate more of my time and resources on ConsumerNews.com, I&#8217;ve decided to part with some legal domain names that I bought when I thought I might use them.  Names such as AsbestosReporter.com, ConsumerLawNetwork.com, and many more. If you are interested in seeing a full list, or discussing the purchase of AsbestosReporter.com or ConsumerLawNetwork.com, [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/search-engine-optimization/legal-domain-names-for-sale/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>How do pay-per-click ads compare with organic search results?</title>
		<link>http://www.mjevans.com/google/how-do-pay-per-click-ads-compare-with-organic-search-results</link>
		<comments>http://www.mjevans.com/google/how-do-pay-per-click-ads-compare-with-organic-search-results#comments</comments>
		<pubDate>Fri, 14 Aug 2009 13:02:26 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google SEO]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=586</guid>
		<description><![CDATA[Years ago when pay-per-click ads were new, the first tests showed that searchers preferred to click on the links that appeared on the search page (&#8220;organic results&#8221;) rather clicking on than the pay-per-click ads.  I saw a recent comparison yesterday, when Gord Hotchkiss of Enquiro published an article saying results have remained remarkably steady over [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/how-do-pay-per-click-ads-compare-with-organic-search-results/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Easiest Way to a First Page Rank on Google? Online Video, says Forrester Research</title>
		<link>http://www.mjevans.com/google/easiest-way-to-a-first-page-rank-on-google-online-video-says-forrestor-research</link>
		<comments>http://www.mjevans.com/google/easiest-way-to-a-first-page-rank-on-google-online-video-says-forrestor-research#comments</comments>
		<pubDate>Mon, 20 Jul 2009 18:48:08 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google SEO]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online Video]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=559</guid>
		<description><![CDATA[We have been experimenting with online video since last year in our Yamaha Rhino project, with very good results.  So I was not surprised to see a Forrester Research blog post saying that an online video is 50 times more likely than a text page to appear on Google&#8217;s first page.  A big part of [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/easiest-way-to-a-first-page-rank-on-google-online-video-says-forrestor-research/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google unveils AdSense for mobile on Wednesday</title>
		<link>http://www.mjevans.com/google/google-unveils-adsense-for-mobile-on-wednesday</link>
		<comments>http://www.mjevans.com/google/google-unveils-adsense-for-mobile-on-wednesday#comments</comments>
		<pubDate>Wed, 24 Jun 2009 20:36:58 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Advertising on Mobile Devices]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Mobile AdWords]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=515</guid>
		<description><![CDATA[Mediapost reports that Google will launch AdSense for mobile on Wednesday.  Mobile content developers will be able to insert a small snippet of code into their pages; this will tell Google where to display an ad.  The ad targeting is contextual, similar to targeting that exists for AdSense partners. A Google spokesperson said Google is [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/google-unveils-adsense-for-mobile-on-wednesday/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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