<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Michael J. Evans:  Law + Technology + Marketing &#187; Online Advertising</title>
	<atom:link href="http://www.mjevans.com/category/online-advertising/feed" rel="self" type="application/rss+xml" />
	<link>http://www.mjevans.com</link>
	<description>How lawyers can use the Internet, social media, online video, and technology to attract clients, be more effective, make more money, and have more fun.</description>
	<lastBuildDate>Tue, 07 Feb 2012 04:54:16 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Chinese drywall a problem? We&#8217;re from the government, and we&#8217;re here to help. (Rriiiight).</title>
		<link>http://www.mjevans.com/consumer-protection/chinese-drywall-a-problem-were-from-the-government-and-were-here-to-help-rriiiight</link>
		<comments>http://www.mjevans.com/consumer-protection/chinese-drywall-a-problem-were-from-the-government-and-were-here-to-help-rriiiight#comments</comments>
		<pubDate>Fri, 27 Nov 2009 11:18:09 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Consumer Protection]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Mass Torts and the Internet]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online News and Blogs]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Chinese drywall]]></category>
		<category><![CDATA[Chinese sheetrock]]></category>
		<category><![CDATA[Consumer News]]></category>
		<category><![CDATA[ConsumerNews.com]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=733</guid>
		<description><![CDATA[As I&#8217;ve mentioned on this blog before, I&#8217;m involved in an Internet campaign to spread information and make legal services available to people who have had the misfortune to find Chinese drywall installed in their homes or businesses.  As we&#8217;ve done many times over the past decade, my partner and I have organized an alliance [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/consumer-protection/chinese-drywall-a-problem-were-from-the-government-and-were-here-to-help-rriiiight/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Google AdWord price in 2008?  Mesothelioma for $99.44 per click</title>
		<link>http://www.mjevans.com/google/top-google-adword-price-in-2008-mesothelioma-for-9944-per-click</link>
		<comments>http://www.mjevans.com/google/top-google-adword-price-in-2008-mesothelioma-for-9944-per-click#comments</comments>
		<pubDate>Fri, 23 Oct 2009 02:14:20 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Mesothelioma]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=687</guid>
		<description><![CDATA[An Online Media Daily article reports that Google&#8217;s top-priced AdWord in 2008 was &#8220;mesothelioma&#8221; costing $99.44 per click. The article cites AdGooroo&#8217;s Search Engine Advertising Update: Q309. According to the same report, &#8220;mesothelioma&#8221; was also Yahoo&#8217;s top-priced word, at $60.68 per click. Rich Stokes, founder and CEO of AdGooroo, couldn&#8217;t say how many times the [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/top-google-adword-price-in-2008-mesothelioma-for-9944-per-click/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google contest offers $25,000 of free cable TV advertising.</title>
		<link>http://www.mjevans.com/google/google-contest-offers-25000-of-free-cable-tv-advertising</link>
		<comments>http://www.mjevans.com/google/google-contest-offers-25000-of-free-cable-tv-advertising#comments</comments>
		<pubDate>Thu, 03 Sep 2009 02:56:50 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Attorney advertising]]></category>
		<category><![CDATA[Google TV ads]]></category>
		<category><![CDATA[Spotmixer]]></category>
		<category><![CDATA[TV ads]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=599</guid>
		<description><![CDATA[SearchEngineWatch.com is reporting that Google is sponsoring a contest with a grand prize of $25,000 of cable television advertising.  Contestants create a 30 second or 60 second spot and upload it to the YouTube channel &#8220;TV for all contest.&#8221; You can even make the ad for free using SpotMixer.com.  The deadline for submission is October [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/google-contest-offers-25000-of-free-cable-tv-advertising/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google unveils AdSense for mobile on Wednesday</title>
		<link>http://www.mjevans.com/google/google-unveils-adsense-for-mobile-on-wednesday</link>
		<comments>http://www.mjevans.com/google/google-unveils-adsense-for-mobile-on-wednesday#comments</comments>
		<pubDate>Wed, 24 Jun 2009 20:36:58 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Advertising on Mobile Devices]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Mobile AdWords]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=515</guid>
		<description><![CDATA[Mediapost reports that Google will launch AdSense for mobile on Wednesday.  Mobile content developers will be able to insert a small snippet of code into their pages; this will tell Google where to display an ad.  The ad targeting is contextual, similar to targeting that exists for AdSense partners. A Google spokesperson said Google is [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/google-unveils-adsense-for-mobile-on-wednesday/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>$20 million Google AdWords settlement reportedly receives preliminary approval</title>
		<link>http://www.mjevans.com/google/20-million-google-adwords-reportedly-receives-preliminary-approval</link>
		<comments>http://www.mjevans.com/google/20-million-google-adwords-reportedly-receives-preliminary-approval#comments</comments>
		<pubDate>Tue, 26 May 2009 16:24:13 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[AdWords]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=477</guid>
		<description><![CDATA[The law firm of Susman Godfey LLP said Friday it had received preliminary approval of a proposed $20 million class action settlement filed on behalf of AdWords advertisers who were allegedly tricked by Google into paying for ads they didn&#8217;t intend to buy.  This news comes from a Sacramento Business Journal article. The class action [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/20-million-google-adwords-reportedly-receives-preliminary-approval/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Report: average click fraud rate on search engine content networks is 28.2%</title>
		<link>http://www.mjevans.com/google/google-adwords/report-average-click-fraud-rate-on-search-engine-content-networks-is-282</link>
		<comments>http://www.mjevans.com/google/google-adwords/report-average-click-fraud-rate-on-search-engine-content-networks-is-282#comments</comments>
		<pubDate>Wed, 29 Apr 2009 14:40:16 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=429</guid>
		<description><![CDATA[One of the reservations I&#8217;ve heard some lawyers express about pay-per-click (PPC) advertising is that you don&#8217;t know who is clicking on your ads.  If you&#8217;re paying $85 for someone to click on your mesothelioma ad to visit your site, is that person a mesothelioma victim or a competitor?  Now comes a study from U.S. [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/google-adwords/report-average-click-fraud-rate-on-search-engine-content-networks-is-282/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Internet marketing tips for new lawyers and small firms</title>
		<link>http://www.mjevans.com/google/google-adwords/10-internet-marketing-tips-for-new-lawyers-and-small-firms-from-the-wisconsin-bar</link>
		<comments>http://www.mjevans.com/google/google-adwords/10-internet-marketing-tips-for-new-lawyers-and-small-firms-from-the-wisconsin-bar#comments</comments>
		<pubDate>Wed, 22 Apr 2009 15:18:52 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[Attorney advertising]]></category>
		<category><![CDATA[Internet for lawyers]]></category>
		<category><![CDATA[Law firm websites]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=339</guid>
		<description><![CDATA[The Wisconsin Bar recently published an interesting article with 10 Internet marketing tips for new, small law firms.  While the article is sometimes short on specifics about implementing its suggestions, it is a very good beginning point for lawyers without experience in online legal marketing.  I&#8217;m just going to list the 10 headings here without [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/google-adwords/10-internet-marketing-tips-for-new-lawyers-and-small-firms-from-the-wisconsin-bar/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Warning to bloggers: FTC may monitor what you write</title>
		<link>http://www.mjevans.com/guerilla-marketing/warning-to-bloggers-ftc-may-monitor-what-you-write</link>
		<comments>http://www.mjevans.com/guerilla-marketing/warning-to-bloggers-ftc-may-monitor-what-you-write#comments</comments>
		<pubDate>Wed, 15 Apr 2009 01:01:36 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=294</guid>
		<description><![CDATA[Bloggers who take compensation for recommending a product may be held liable for any false statements they make about the product, if the Federal Trade Commission follows through with its proposed plan to start regulating viral marketing and blogs, according to Ad Age. The article says the regulations would also apply to content people post [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/guerilla-marketing/warning-to-bloggers-ftc-may-monitor-what-you-write/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mesothelioma leads the list</title>
		<link>http://www.mjevans.com/google/google-adwords/mesothelioma-leads-the-list</link>
		<comments>http://www.mjevans.com/google/google-adwords/mesothelioma-leads-the-list#comments</comments>
		<pubDate>Tue, 10 Mar 2009 15:47:26 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[Mesothelioma]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=192</guid>
		<description><![CDATA[A site named ask in wiki claims to have a list of the top 777 paying keywords from 2008. I don&#8217;t know if it&#8217;s accurate, but if it is, it&#8217;s interesting to see how many of the top keywords are related to personal-injury litigation. Mesothelioma lawsuits are especially sought-after, with bids starting at more than [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/google-adwords/mesothelioma-leads-the-list/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should lawyers use Pay-Per-Click marketing?</title>
		<link>http://www.mjevans.com/google/google-seo/should-lawyers-use-pay-per-click-marketing</link>
		<comments>http://www.mjevans.com/google/google-seo/should-lawyers-use-pay-per-click-marketing#comments</comments>
		<pubDate>Tue, 10 Mar 2009 00:49:18 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Google SEO]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Mass Torts and the Internet]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=168</guid>
		<description><![CDATA[I just saw an interesting article at Law.com asking whether pay-per-click advertising is worth it for small law firms. The article interviewed Miles Cooper, Managing Attorney of the Veen Firm in San Francisco. He said their firm had always relied on a steady diet of attorney referrals and what Cooper refers to as &#8220;cold calls.&#8221; [...]]]></description>
		<wfw:commentRss>http://www.mjevans.com/google/google-seo/should-lawyers-use-pay-per-click-marketing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

