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Google unveils AdSense for mobile on Wednesday

Mediapost reports that Google will launch AdSense for mobile on Wednesday.  Mobile content developers will be able to insert a small snippet of code into their pages; this will tell Google where to display an ad.  The ad targeting is contextual, similar to targeting that exists for AdSense partners.

A Google spokesperson said Google is also experimenting on ways to allow advertisers to bid for ad placement on specific applications.  Anybody want to buy an ad when an iPhone user Googles the location of the local jail?

Google CEO Schmidt bullish on mobile ads

In an interview yesterday with CNBC’s Bill Griffeth and New York Times reporter Andrew Ross, Google’s CEO said  he’s bullish on mobile advertising–suggesting the medium can target consumers more easily. That’s really not surprising, considering Google’s December 8, 2008 announcement of a new option that allows AdWords advertisers to show desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. With more powerful browsers on mobile devices such as iPhones and Blackberrys, people are using cell phones for more than voice communication and email these days, and the trend is certain to grow.

In the interview yesterday, Google’s CEO said of mobile ads, “They should be worth more, advertisers should be willing to pay more, and there should be greater conversions, which is ultimately what advertising is about,” he said.

I agree. That’s what led me some time ago to stock up on a variety of legal-related .mobi (for “mobile”) domain names. All of my .mobi names are suitable for mobile websites, but a few are perfect for development as iPhone apps. Google announced in December 2008 that users had already downloaded 3 million iPhone apps, and that number continues to grow.

If you’re a lawyer, legal marketer or iPhone application developer interested in developing iPhone apps or mobile sites targeted at lawyer advertising, feel free to contact me to discuss development and/or advertising possibilities.

Mobile search (and advertising) with ChaCha

I’ve just come across ChaCha.com, which has an interesting approach to searching for information. You can send a query via a text message from your cell phone, or you can post you question at ChaCha’s site. It has 55,000 registered “guides” who respond via SMS to all types of questions. You can ask the name of a good pizza restaurant in Toledo, or what movies two actors have appeared in, or virtually anything that comes to mind. Some users call ChaCha just to settle a bet. ChaCha claims to answer 300,000 questions a day, with the average ChaCha user asking 10 questions per month. It shouldn’t be surprising that 80% of the users are under the age of 25.

ChaCha displays both Google Adwords ads and Yahoo ads on its website, and it has started appending ads to its text message answers. Because ChaCha is a member of the Google Adwords network, I thought I would find some Google ads when I ran some queries using highly competitive legal search terms. But I was very surprised that I got neither an answer nor an advertisement when I asked the following question: “Who is a DUI lawyer in Austin, Texas?” ChaCha is not locked into Google or Yahoo ads, but also sells ads on its “Advertise with us” page. Looks as if they still have room if you’re an Austin DUI lawyer.

Attorney Advertising

No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers. The hiring of a law firm is a serious decision that should not be based on advertising alone.