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	<title>Michael J. Evans:  Law + Technology + Marketing &#187; Guerilla Marketing</title>
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	<description>How lawyers can use the Internet, social media, online video, and technology to attract clients, be more effective, make more money, and have more fun.</description>
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		<title>FTC: No payola (without disclosure) for bloggers or other members of social media</title>
		<link>http://www.mjevans.com/consumer-protection/ftc-no-payola-without-disclosure-for-bloggers-or-other-members-of-social-media</link>
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		<pubDate>Thu, 08 Oct 2009 03:35:04 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Consumer Protection]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Online News and Blogs]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Blog for pay]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[FTC blogger rule]]></category>
		<category><![CDATA[Social media]]></category>

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		<description><![CDATA[The FTC finally got around to issuing guidelines for bloggers and &#8220;guerrilla marketers&#8221; who hype products in exchange for products or money.  If you have the time and interest, or if you need something to read before going to sleep, check out the 81-page- long Text of the Federal Register Notice. Adweek notes: &#8220;The FTC chose [...]]]></description>
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		<title>Warning to bloggers: FTC may monitor what you write</title>
		<link>http://www.mjevans.com/guerilla-marketing/warning-to-bloggers-ftc-may-monitor-what-you-write</link>
		<comments>http://www.mjevans.com/guerilla-marketing/warning-to-bloggers-ftc-may-monitor-what-you-write#comments</comments>
		<pubDate>Wed, 15 Apr 2009 01:01:36 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=294</guid>
		<description><![CDATA[Bloggers who take compensation for recommending a product may be held liable for any false statements they make about the product, if the Federal Trade Commission follows through with its proposed plan to start regulating viral marketing and blogs, according to Ad Age. The article says the regulations would also apply to content people post [...]]]></description>
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		<title>Use online video to do things you can&#8217;t do on TV</title>
		<link>http://www.mjevans.com/online-news-and-blogs/use-online-video-to-do-things-you-cant-do-on-tv</link>
		<comments>http://www.mjevans.com/online-news-and-blogs/use-online-video-to-do-things-you-cant-do-on-tv#comments</comments>
		<pubDate>Fri, 27 Mar 2009 05:46:23 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Mass Torts and the Internet]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online News and Blogs]]></category>
		<category><![CDATA[Online Video]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=246</guid>
		<description><![CDATA[TV can be a great marketing tool for lawyers, but it has limitations: (a) a 30 to 60 second message; (b) the need to gain your viewer&#8217;s confidence in 30 or 60 seconds; and (c)  the need for the potential client to  remember how to contact your firm. I believe you can use online video [...]]]></description>
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		<title>The hazards of Twittering</title>
		<link>http://www.mjevans.com/online-news-and-blogs/the-hazards-of-twittering</link>
		<comments>http://www.mjevans.com/online-news-and-blogs/the-hazards-of-twittering#comments</comments>
		<pubDate>Wed, 04 Mar 2009 17:57:40 +0000</pubDate>
		<dc:creator>Michael J. Evans</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Internet For Lawyers 101]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Legal Marketing]]></category>
		<category><![CDATA[Online News and Blogs]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.mjevans.com/?p=132</guid>
		<description><![CDATA[Should lawyers Twitter? For those who haven&#8217;t been keeping up with what&#8217;s going on in the &#8220;social media,&#8221; Twitter is what some call a micro-blog service that lets you post 140-character messages any time you feel like it. The Wall Street Journal&#8217;s technology blog Digits reported that Google&#8217;s Eric Schmidt referred to Twitter Tuesday as [...]]]></description>
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