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10 Internet marketing tips for new lawyers and small firms

The Wisconsin Bar recently published an interesting article with 10 Internet marketing tips for new, small law firms.  While the article is sometimes short on specifics about implementing its suggestions, it is a very good beginning point for lawyers without experience in online legal marketing.  I’m just going to list the 10 headings here without the full text of the article; you can read the full article here.  I’m going to add some explanations/suggestions based on my own experience.

  1. Advertise Online.
  2. Invest in a professionally designed and developed web site.
  3. “Consumerize” your web site.
  4. Incorporate video on your site.  [The articles suggests that you “Develop an introductory video of the managing partner that showcases personality as well as expertise. Post the video on the web (and YouTube) and even consider a TV spot down the road.”  My caveat, if the managing partner doesn’t come across well on video, do not use the managing partner.  Use the lawyer who looks best and comes across as most genuine on video.  If you have to, and your bar regs permit it, hire a professional before you put up a video with a white-faced, stuttering managing partner.  Also, if you can afford it, spend the money to shoot a professional video.  You don’t have to spend a fortune to hire a pro, and the results will be worth the money.   For ideas about using video that aren’t limited to interviews with your managing partner, see my post “Use online video to do things you can’t do on TV.”]
  5. [Read more…]

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No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers. The hiring of a law firm is a serious decision that should not be based on advertising alone.