From the category archives:

Google AdWords

According to a February 16, 2009 LawyersUSAonline.com article, almost two-thirds of potential clients begin their search for a lawyer online. The article doesn’t cite the source for that statistic, but even without a source, I’m convinced that many (if not most) clients begin their search for a lawyer online. One subscription service that provides keyword information (and which shall remain nameless here) says that the top 300 searches for the terms “lawyer” or “attorney” generate over 46,000 searches per day. I’m convinced the number would be even higher if you could capture all attorney/lawyer searches (the subscription service I used stopped at 300 searches for “lawyer” and 300 searches for “attorney”). The point of all this is that lawyers, even sole practitioners, need websites. [click to continue…]

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Google’s latest quarterly report reinforces the notion that an Internet marketer ignores Google at its peril. While many advertisers reported fewer ads in the 4th quarter, Google’s aggregate paid clicks rose 18% over the fourth quarter of 2007. Google remained the No. 1 search provider in December 2008, with an estimated 5.4 billion search queries, representing 62.9% of all searches during the month.

Google-owned YouTube was the number one Web brand when ranked by total streams in December 2008, with 5.6 billion total streams and 84.6 million unique viewers. The YouTube numbers show the increasing popularity of online video, something Internet marketers need to consider when creating a marketing campaign.

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