From the monthly archives:

September 2009

Today I attended the first day of WordCamp Birmingham, a gathering of WordPress bloggers and developers. There were some very informative sessions.  The highllight of the event was a “WordPress Town Hall Meeting” presided over by Matt Mullenweg, the founding developer of WordPress.  Matt, who has a great sense of humor and is very entertaining, spent over an hour answering questions and giving tiny hints about things that might be in the works for the next version of WordPress.

I came away from the session more convinced than ever that lawyers who blog can’t go wrong choosing WordPress as their blogging platform.  It’s very easy-to-use, and although I’ve not tried to promote this particular blog, I’ve used it on some other sites and found it to be very SEO-friendly.

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I continue to be amazed at the depths to which some drug companies will stoop to make a dollar (okay, so it’s more like a few billion dollars).  Just yesterday Bloomberg reported that Pfizer agreed to a $1.2 billion criminal fine (the largest in U.S. history) and a felony plea by a subsidiary to settle Justice Department charges that Pfizer was guilty of fraud in marketing drugs.  The $1.2 billion was merely part of the total $2.3 billion in fines that Pfizer agreed to pay.  Oh yeah, Pfizer also entered into a five- year “integrity agreement” with the Health and Human Services Department as well.

Why in the world does the world’s largest drug manufacturer have to sign an “integrity agreement?”  Maybe it’s because it’s the settlement was the fourth with Pfizer or a subsidiary since 2002. The previous three agreements settled criminal or civil charges involving distribution and marketing or Lipitor, Neurontin and Genotropin and resulted in combined payments of $513 million.

Then today, BNET reports that the U.S. Senate’s Special Committee on Aging released a study showing that Forest Labs budgeted $100,000 for ghostwriting articles about its antidepressant Lexapro.  The Justice Department sued Forest in February for allegedly promoting its anti-depressants for children without FDA approval, and paying kickbacks to doctors to encourage prescriptions.  BNET also reported that Forest expected to pay about $100,000 to get Emory University on its payroll.

The New York Times reported that Forest wanted 2,000 docs on its payroll, at about $17,350 each.  The Times reported that a Forest document said “the company planned to spend $34.7 million to pay 2,000 psychiatrists and primary care doctors to deliver 15,000 marketing lectures to their peers in one year.”

I’ve represented injured consumers, and the families of deceased consumers, who have been victimized by Big Pharma’s greed, so I’m not shocked that drug companies are willing to sell drugs that harm and kill people in order to make money.  I’ve always believed that if you’re willing to do that, then you’ll probably lie, cheat and steal to make money.  I’ll admit to being surprised, however, that medical integrity sells for only $17,500.

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An iPhone app created by the Children’s Hospital of Boston and MIT Media Lab uses Google Maps to show the user’s current location and displays nearby outbreaks of infectious diseases, according to Tom’s Guide.  Users can also use the spot to search for a specific destination to check for diseases before deciding to go there.  The app’s name is HealthMap: Outbreaks Near Me, and it’s free at the iTunes store.

According to a CNET review, the app uses “data provided by HealthMap, an online service that “collects filters, maps, and disseminates information about emerging infectious diseases.”  The app allows users to submit their own reports, complete with photos.

I have to admit that I downloaded the app.  It’s apparently very popular; when I tried to use it I got a message saying “Due to a higher demand than expected for the service, performance may be slow at peak times. We are working hard to resolve this issue quickly!”

Now if someone could just create an app that would notify me of uninsured drivers near me . . .

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SearchEngineWatch.com is reporting that Google is sponsoring a contest with a grand prize of $25,000 of cable television advertising.  Contestants create a 30 second or 60 second spot and upload it to the YouTube channel “TV for all contest.” You can even make the ad for free using SpotMixer.com.  The deadline for submission is October 5, 2009.  Viewers will vote, and 3 winners will be announced October 30, 2009.

This appears to be a good way for Google to call attention to the TV ad service it now offers through its AdWords program.  A MediaPost article reports that Google has teamed with SpotMixer to allow advertisers to create video ads to be displayed on the Google Content Network.  SpotMixer’s platform automatically converts an advertiser’s existing AdWords text ad into a tailored video ad within the advertiser’s AdWords account.  Earlier this year, SpotMixer launched a self-serve video ad creation service for Google AdWords customers to produce and distribute cable TV ads via Google TV Ads.

Lawyers who have been tempted to dip their toes into the TV advertising pool now have a way of giving it a try on a limited budget.  But the chance of a lawyer ad winning the $25,000 grand prize?  I’m pretty skeptical about that.

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As I concentrate more of my time and resources on ConsumerNews.com, I’ve decided to part with some legal domain names that I bought when I thought I might use them.  Names such as AsbestosReporter.com, ConsumerLawNetwork.com, and many more. [click to continue…]

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