Michael J. Evans: Law + Technology + Marketing
How lawyers can use the Internet, social media, online video, and technology to attract clients, be more effective, make more money, and have more fun.
From the monthly archives:
I’ll begin this post by admitting I’m a Mac addict. I switched to a Macbook Pro as my primary computer over a year ago, and I hope I never have to use a PC again. The best thing about my Mac is that 99% of the time it just works. The long hours I used to spend on the phone with tech support have been eliminated. [click to continue…]
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According to a February 16, 2009 LawyersUSAonline.com article, almost two-thirds of potential clients begin their search for a lawyer online. The article doesn’t cite the source for that statistic, but even without a source, I’m convinced that many (if not most) clients begin their search for a lawyer online. One subscription service that provides keyword information (and which shall remain nameless here) says that the top 300 searches for the terms “lawyer” or “attorney” generate over 46,000 searches per day. I’m convinced the number would be even higher if you could capture all attorney/lawyer searches (the subscription service I used stopped at 300 searches for “lawyer” and 300 searches for “attorney”). The point of all this is that lawyers, even sole practitioners, need websites. [click to continue…]
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I’ve just come across ChaCha.com, which has an interesting approach to searching for information. You can send a query via a text message from your cell phone, or you can post you question at ChaCha’s site. It has 55,000 registered “guides” who respond via SMS to all types of questions. You can ask the name of a good pizza restaurant in Toledo, or what movies two actors have appeared in, or virtually anything that comes to mind. Some users call ChaCha just to settle a bet. ChaCha claims to answer 300,000 questions a day, with the average ChaCha user asking 10 questions per month. It shouldn’t be surprising that 80% of the users are under the age of 25.
ChaCha displays both Google Adwords ads and Yahoo ads on its website, and it has started appending ads to its text message answers. Because ChaCha is a member of the Google Adwords network, I thought I would find some Google ads when I ran some queries using highly competitive legal search terms. But I was very surprised that I got neither an answer nor an advertisement when I asked the following question: “Who is a DUI lawyer in Austin, Texas?” ChaCha is not locked into Google or Yahoo ads, but also sells ads on its “Advertise with us” page. Looks as if they still have room if you’re an Austin DUI lawyer.
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What can we do together? Since 1999 I've been using the Internet, websites, blogs, online video, Twitter and other social media to help thousands of injured people find great lawyers. We've organized national networks of lawyers in over forty states to take on Pfizer, Bayer, Yamaha and other multinational corporations. We've put consumers on a level playing field, and had fun doing it. If you're a great lawyer looking for more clients, contact me and let's see what we can do together.
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